← Check another app
OkCupid Dating: Date Singles icon

OkCupid Dating: Date Singles App Store Revenue Estimate

Match Group Americas, LLC · Lifestyle

Get the best online dating app experience and match-up based on who you really are and what you love. OkCupid is all about inclusive online dating for every single person! The dating app that lets you experience real adult dating for those…

App Store ★ 4.3 Free IAP 🎯 Opportunity 59 🔨 Clone 5
REV.NOW
OkCupid Dating: Date Singles icon
OkCupid Dating: Date Singles earns about
$3.81M/month
range $2.09M – $5.52M · $45.67M/year
Live data · refreshed every hour
Per Day
$126.9K
$69.8K – $184.0K
Per Week
$888.0K
$488.4K – $1.29M
Per Month
$3.81M
$2.09M – $5.52M
Per Year
$45.67M
$25.12M – $66.22M
Lifetime
$114.18M
$62.80M – $165.56M
Brand revenue ✓ Verified filing

Match Group - full brand revenue

Annual brand revenue (2024)
$3.5B/year
Dating · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $46M/year of in-app revenue
Off-store revenue (everything else)
$3.4B/year
99% of total brand revenue

Match Group earns about $3.5B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for OkCupid Dating: Date Singles

Auto-generated from this app's real revenue ($3.81M/month · $45.67M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

59/100
Opportunity
Decent target
5/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$9
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$7.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

OkCupid Dating: Date Singles is at $7.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Lifestyle
  • Smart : Lifestyle Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried OkCupid Dating: Date Singles for 30 days - here's what I'd do differently"
  • "Why OkCupid Dating: Date Singles costs $7.99/mo when ours costs $4.79"
  • "The lifestyle app OkCupid Dating: Date Singles won't tell you these 3 things"

Monetization

Subscription (~$7.99/mo, dating)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
343K
12.9M installs · 25.5% active · 10.5% pay
Profile: Dating
In-App Purchases 5
  • Monthlyest. A-List $9.99 /month
  • Subscription OkCupid Premium6 tiers $7.99 – $59.99 range
  • One-time boost $0.99 one-time
  • One-time boost $1.99 one-time
  • One-time boost $8.99 one-time
5 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
113.0.0
Released
Nov 25, 2009
Last Updated
May 4, 2026
File Size
164.3 MB
Required OS
16.0
Content Rating
17+
Category
Lifestyle
Price
Free
Currency
USD
Languages
Dutch, English, French, German, Hebrew, Indonesian, Spanish, Swedish, Chinese, Turkish
Developer
Match Group Americas, LLC

What's new in v113.0.0

Imagine meeting your soulmate and finding out they clap when a plane lands. Our famous matching questions get you the facts *before* you match. You're welcome ;)
Plus the usual bug fixes and under the hood improvements.

Fun Numbers - share these

$1
every second
$88
every minute
$5.3K
every hour
$126.9K
every day
  • ☕ Buys 25K $5 coffees every day
  • 👨‍💻 Pays for 254 senior engineer salaries per year
  • 🚗 Earns enough for 1K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 3 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
12.9M
estimated from 285,772 ratings
Active Users (MAU est.)
3.3M
25.5% of installs · dating profile benchmark · iOS large-install decay × 0.75
Rating
4.32 ★
286K reviews
Monetization
Subscription (~$7.99/mo, dating)

Rating Distribution

5★
183K
4★
53K
3★
26K
2★
7K
1★
17K

Compare OkCupid Dating: Date Singles or explore similar apps

Lifestyle · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About OkCupid Dating: Date Singles

How much money does OkCupid Dating: Date Singles make on the App Store?
OkCupid Dating: Date Singles has an estimated App Store revenue of $3.81M per month (~$45.67M per year, $126.9K per day) with a likely range of $2.09M to $5.52M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does OkCupid Dating: Date Singles get?
Apple does not publish exact App Store download counts. Using public ratings (286K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 12.9M total iOS downloads for OkCupid Dating: Date Singles - and roughly 3.3M monthly active users on iPhone and iPad.
Is OkCupid Dating: Date Singles a top grossing iOS app and what is its App Store rank?
OkCupid Dating: Date Singles is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how OkCupid Dating: Date Singles compares to other highest-grossing iPhone and iPad apps.
How is OkCupid Dating: Date Singles App Store revenue estimated?
Rev.now estimates OkCupid Dating: Date Singles App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does OkCupid Dating: Date Singles offer on iOS?
OkCupid Dating: Date Singles offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare OkCupid Dating: Date Singles App Store revenue with another iOS app?
Yes. Use the free compare tool to compare OkCupid Dating: Date Singles side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for OkCupid Dating: Date Singles?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for OkCupid Dating: Date Singles. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.