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REV.NOW
Peloton: Fitness & Workouts earns about
$6.87M/month
range $3.78M – $9.96M · $82.45M/year
Live data · refreshed every hour
Per Day
$229.0K
$126.0K – $332.1K
Per Week
$1.60M
$881.7K – $2.32M
Per Month
$6.87M
$3.78M – $9.96M
Per Year
$82.45M
$45.34M – $119.55M
Lifetime
$206.11M
$113.36M – $298.86M
Brand revenue
✓ Verified filing
Peloton - full brand revenue
Annual brand revenue (2024)
$2.7B/year
App Store / Play Store share
3%
≈ $82M/year of in-app revenue
Off-store revenue (everything else)
$2.6B/year
97% of total brand revenue
Peloton earns about $2.7B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Peloton: Fitness & Workouts
Auto-generated from this app's real revenue ($6.87M/month · $82.45M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
30/100
Cloneability
$6
Revenue / install
✓ Features to copy
- subscription paywall (~$13.25/mo) - proven monetization
- in-app purchase tier ladder for upsells
- photo-to-data feature (camera + AI for instant value delivery)
⚡ Improve / fix
- subscription is $13.25/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- camera input
- AI vision API for analysis
- food/exercise database
- daily log + streaks
- subscription paywall
💰 Pricing recommendation
Peloton: Fitness & Workouts is at $13.25/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Peloton: Fitness & Workouts for 30 days - here's what I'd do differently"
- "Why Peloton: Fitness & Workouts costs $13.25/mo when ours costs $7.95"
- "The health & fitness app Peloton: Fitness & Workouts won't tell you these 3 things"
Monetization
Subscription (~$13.25/mo, fitness-sub)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
36.4M installs · 29.4% active · 3.5% pay
Profile: Fitness sub
In-App Purchases 4
- Monthly Peloton App One Monthly $15.99 /month
- Monthly Peloton App+ Monthly $28.99 /month
- Annual Peloton App One Annual $159.00 /year ~$13.25/mo
- Annual Peloton App+ Annual $289.00 /year ~$24.08/mo
4 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 15.123.0
- Released
- Feb 15, 2014
- Last Updated
- Apr 27, 2026
- File Size
- 426.5 MB
- Required OS
- 17.0
- Content Rating
- 12+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- English, German, Spanish
- Developer
- Peloton Interactive, Inc.
What's new in v15.123.0
Bug fixes and performance improvements.
Fun Numbers - share these
$3
every second
$159
every minute
$9.5K
every hour
$229.0K
every day
- ☕ Buys 46K $5 coffees every day
- 👨💻 Pays for 458 senior engineer salaries per year
- 🚗 Earns enough for 2K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
36.4M
estimated from 808,754 ratings
Active Users (MAU est.)
10.7M
29.4% of installs · fitness-sub profile benchmark
Rating
4.92 ★
809K reviews
Monetization
Subscription (~$13.25/mo, fitness-sub)
Rating Distribution
5★
761K
4★
38K
3★
6K
2★
1K
1★
3K
Compare Peloton: Fitness & Workouts or explore similar apps
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Frequently Asked About Peloton: Fitness & Workouts
How much money does Peloton: Fitness & Workouts make on the App Store? ⌄
Peloton: Fitness & Workouts has an estimated App Store revenue of $6.87M per month (~$82.45M per year, $229.0K per day) with a likely range of $3.78M to $9.96M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Peloton: Fitness & Workouts get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (809K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 36.4M total iOS downloads for Peloton: Fitness & Workouts - and roughly 10.7M monthly active users on iPhone and iPad.
Is Peloton: Fitness & Workouts a top grossing iOS app and what is its App Store rank? ⌄
Peloton: Fitness & Workouts is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Peloton: Fitness & Workouts compares to other highest-grossing iPhone and iPad apps.
How is Peloton: Fitness & Workouts App Store revenue estimated? ⌄
Rev.now estimates Peloton: Fitness & Workouts App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Peloton: Fitness & Workouts offer on iOS? ⌄
Peloton: Fitness & Workouts offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Peloton: Fitness & Workouts App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Peloton: Fitness & Workouts side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Peloton: Fitness & Workouts? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Peloton: Fitness & Workouts. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
