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Perplexity - AI Search & Chat icon

Perplexity - AI Search & Chat App Store Revenue Estimate

Perplexity AI, Inc. · Productivity

Perplexity-Where Knowledge Begins. Accurate answers to any question, backed by sources and citations. Cut through the clutter and get straight to credible, up-to-date answers. This free app syncs across devices and leverages the power of …

App Store ★ 4.8 Free IAP 🎯 Opportunity 55 🔨 Clone 45
REV.NOW
Perplexity - AI Search & Chat icon
Perplexity - AI Search & Chat earns about
$5.98M/month
range $3.29M – $8.67M · $71.73M/year
Live data · refreshed every hour
Per Day
$199.3K
$109.6K – $288.9K
Per Week
$1.39M
$767.1K – $2.02M
Per Month
$5.98M
$3.29M – $8.67M
Per Year
$71.73M
$39.45M – $104.01M
Lifetime
$179.32M
$98.63M – $260.02M
Brand revenue ≈ Estimated

Perplexity AI - full brand revenue

Annual brand revenue (2024)
$80M/year
AI Search · TechCrunch
App Store / Play Store share
90%
≈ $72M/year of in-app revenue
Off-store revenue (everything else)
$8M/year
10% of total brand revenue

Perplexity AI earns about $80M/year in total brand revenue.

App Store and Play Store revenue make up a meaningful share of total brand revenue for Perplexity AI - the gap to corporate revenue is small.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Perplexity - AI Search & Chat

Auto-generated from this app's real revenue ($5.98M/month · $71.73M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
45/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$9
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$16.67/mo) - proven monetization
  • in-app purchase tier ladder for upsells
  • AI/LLM as the core feature loop (use OpenAI/Anthropic API)

⚡ Improve / fix

  • subscription is $16.67/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • LLM API integration
  • prompt template store
  • usage tracking
  • paywall after N free requests
  • history view

💰 Pricing recommendation

Perplexity - AI Search & Chat charges ~$16.67/mo. Competitive entry: $10.00/mo or annual at $60/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Productivity
  • Smart : Productivity Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Perplexity - AI Search & Chat for 30 days - here's what I'd do differently"
  • "Why Perplexity - AI Search & Chat costs $16.67/mo when ours costs $10.00"
  • "The productivity app Perplexity - AI Search & Chat won't tell you these 3 things"

Monetization

Subscription (~$16.67/mo, ai) · calibrated by US grossing rank #75
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
258K
20.6M installs · 47.2% active · 2.7% pay
Profile: AI / chatbot
In-App Purchases 6
  • Annualest. Perplexity Max $200.00 /year ~$16.67/mo
  • Subscription Perplexity Pro2 tiers $20.00 – $200.00 range
  • One-time 500 Credits $5.00 one-time
  • One-time 1,000 Credits $10.00 one-time
  • One-time 2,500 Credits $25.00 one-time
  • One-time 5,000 Credits $50.00 one-time
6 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
26.18.0
Released
Mar 27, 2023
Last Updated
May 8, 2026
File Size
174.3 MB
Required OS
17.0
Content Rating
17+
Category
Productivity
Price
Free
Currency
USD
Languages
SQ, Arabic, BN, Bulgarian, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, JV, KN, KK, Korean, MK, Malay, ML, MR, NB, NN, Polish
Developer
Perplexity AI, Inc.

What's new in v26.18.0

Bug fixes and improvements.

Fun Numbers - share these

$2
every second
$138
every minute
$8.3K
every hour
$199.3K
every day
  • ☕ Buys 40K $5 coffees every day
  • 👨‍💻 Pays for 398 senior engineer salaries per year
  • 🚗 Earns enough for 2K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 2 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
20.6M
estimated from 458,509 ratings
Active Users (MAU est.)
9.7M
47.2% of installs · ai profile benchmark · iOS large-install decay × 0.75
US Grossing Rank
#75
Live from App Store top-grossing chart
Monetization
Subscription (~$16.67/mo, ai) · calibrated by US grossing rank #75

Rating Distribution

5★
415K
4★
27K
3★
7K
2★
2K
1★
7K

Compare Perplexity - AI Search & Chat or explore similar apps

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Frequently Asked About Perplexity - AI Search & Chat

How much money does Perplexity - AI Search & Chat make on the App Store?
Perplexity - AI Search & Chat has an estimated App Store revenue of $5.98M per month (~$71.73M per year, $199.3K per day) with a likely range of $3.29M to $8.67M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Perplexity - AI Search & Chat get?
Apple does not publish exact App Store download counts. Using public ratings (459K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 20.6M total iOS downloads for Perplexity - AI Search & Chat - and roughly 9.7M monthly active users on iPhone and iPad.
Is Perplexity - AI Search & Chat a top grossing iOS app and what is its App Store rank?
Perplexity - AI Search & Chat is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Perplexity - AI Search & Chat compares to other highest-grossing iPhone and iPad apps.
How is Perplexity - AI Search & Chat App Store revenue estimated?
Rev.now estimates Perplexity - AI Search & Chat App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Perplexity - AI Search & Chat offer on iOS?
Perplexity - AI Search & Chat offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Perplexity - AI Search & Chat App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Perplexity - AI Search & Chat side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Perplexity - AI Search & Chat?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Perplexity - AI Search & Chat. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.