← Check another app
REV.NOW
Pillow: Sleep Tracker earns about
$640.1K/month
range $352.0K – $928.1K · $7.68M/year
Live data · refreshed every hour
Per Day
$21.3K
$11.7K – $30.9K
Per Week
$149.4K
$82.1K – $216.6K
Per Month
$640.1K
$352.0K – $928.1K
Per Year
$7.68M
$4.22M – $11.14M
Lifetime
$19.20M
$10.56M – $27.84M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Pillow: Sleep Tracker
Auto-generated from this app's real revenue ($640.1K/month · $7.68M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
51/100
Opportunity
75/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
- zero-friction onboarding (open app → tap → result)
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Pillow: Sleep Tracker is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Pillow: Sleep Tracker for 30 days - here's what I'd do differently"
- "Why Pillow: Sleep Tracker costs $9.99/mo when ours costs $5.99"
- "The health & fitness app Pillow: Sleep Tracker won't tell you these 3 things"
Monetization
Subscription (~$9.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
10.5M installs · 18.9% active · 2.3% pay
In-App Purchases 4
- Monthly Pillow Premium - Monthly $9.99 /month
- Annualest. Premium Sleep Tracking $39.99 /year ~$3.33/mo
- Annual Pillow Premium - Annual $39.99 /year ~$3.33/mo
- Annualest. Pillow Premium - Quarterly $59.99 /year ~$5.00/mo
4 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 6.4.1
- Released
- May 22, 2014
- Last Updated
- Apr 30, 2026
- File Size
- 705.1 MB
- Required OS
- 17.0
- Content Rating
- 12+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- Czech, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Chinese, Spanish, Chinese, Turkish
- Developer
- Neybox Digital Ltd.
What's new in v6.4.1
- Fixed an issue that could keep the new Breathing Disturbances section hidden for certain users
Fun Numbers - share these
$0
every second
$15
every minute
$889
every hour
$21.3K
every day
- ☕ Buys 4K $5 coffees every day
- 👨💻 Pays for 43 senior engineer salaries per year
- 🚗 Earns enough for 183 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 20 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
10.5M
estimated from 95,442 ratings
Active Users (MAU est.)
2.0M
18.9% of installs · HEALTH_AND_FITNESS category benchmark · iOS large-install decay × 0.75
Rating
4.37 ★
95K reviews
Monetization
Subscription (~$9.99/mo)
Rating Distribution
5★
64K
4★
17K
3★
6K
2★
3K
1★
6K
Compare Pillow: Sleep Tracker or explore similar apps
Health & Fitness · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Pillow: Sleep Tracker
How much money does Pillow: Sleep Tracker make on the App Store? ⌄
Pillow: Sleep Tracker has an estimated App Store revenue of $640.1K per month (~$7.68M per year, $21.3K per day) with a likely range of $352.0K to $928.1K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Pillow: Sleep Tracker get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (95K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 10.5M total iOS downloads for Pillow: Sleep Tracker - and roughly 2.0M monthly active users on iPhone and iPad.
Is Pillow: Sleep Tracker a top grossing iOS app and what is its App Store rank? ⌄
Pillow: Sleep Tracker is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Pillow: Sleep Tracker compares to other highest-grossing iPhone and iPad apps.
How is Pillow: Sleep Tracker App Store revenue estimated? ⌄
Rev.now estimates Pillow: Sleep Tracker App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Pillow: Sleep Tracker offer on iOS? ⌄
Pillow: Sleep Tracker offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Pillow: Sleep Tracker App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Pillow: Sleep Tracker side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Pillow: Sleep Tracker? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Pillow: Sleep Tracker. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
