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Pinterest earns about
$11.30M/month
range $6.21M – $16.38M · $135.56M/year
Live data · refreshed every hour
Per Day
$376.6K
$207.1K – $546.0K
Per Week
$2.64M
$1.45M – $3.82M
Per Month
$11.30M
$6.21M – $16.38M
Per Year
$135.56M
$74.56M – $196.57M
Lifetime
$338.91M
$186.40M – $491.42M
Brand revenue
✓ Verified filing
Pinterest - full brand revenue
Annual brand revenue (2024)
$3.6B/year
App Store / Play Store share
4%
≈ $136M/year of in-app revenue
Off-store revenue (everything else)
$3.5B/year
96% of total brand revenue
Pinterest earns about $3.6B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Pinterest
Auto-generated from this app's real revenue ($11.30M/month · $135.56M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
65/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$5.79/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Pinterest is at $5.79/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered LifestyleSmart : Lifestyle Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Pinterest for 30 days - here's what I'd do differently"
- "Why Pinterest costs $5.79/mo when ours costs $3.47"
- "The lifestyle app Pinterest won't tell you these 3 things"
Monetization
Subscription (~$5.79/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
508.1M installs · 11.9% active · 2.3% pay
In-App Purchases 1
- Subscription Funds for Ads9 tiers $5.79 – $163.99 range
1 tier scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 14.17.1
- Released
- Apr 28, 2011
- Last Updated
- May 7, 2026
- File Size
- 311.4 MB
- Required OS
- 16.0
- Content Rating
- 12+
- Category
- Lifestyle
- Price
- Free
- Currency
- USD
- Languages
- AF, Arabic, BN, Bulgarian, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, KK, Korean, KY, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak
- Developer
What's new in v14.17.1
Every week, we polish up the Pinterest app. This update includes:
- Bug fixes
- Performance improvements
Tell us if you like this latest version at https://help.pinterest.com/contact
Fun Numbers - share these
$4
every second
$262
every minute
$15.7K
every hour
$376.6K
every day
- ☕ Buys 75K $5 coffees every day
- 👨💻 Pays for 753 senior engineer salaries per year
- 🚗 Earns enough for 3K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 1 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
508.1M
estimated from 5,645,630 ratings
Active Users (MAU est.)
60.5M
11.9% of installs · default benchmark
Rating
4.78 ★
5.6M reviews
Monetization
Subscription (~$5.79/mo)
Rating Distribution
5★
4.9M
4★
475K
3★
130K
2★
46K
1★
92K
Compare Pinterest or explore similar apps
Lifestyle · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Pinterest
How much money does Pinterest make on the App Store? ⌄
Pinterest has an estimated App Store revenue of $11.30M per month (~$135.56M per year, $376.6K per day) with a likely range of $6.21M to $16.38M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Pinterest get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (5.6M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 508.1M total iOS downloads for Pinterest - and roughly 60.5M monthly active users on iPhone and iPad.
Is Pinterest a top grossing iOS app and what is its App Store rank? ⌄
Pinterest is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Pinterest compares to other highest-grossing iPhone and iPad apps.
How is Pinterest App Store revenue estimated? ⌄
Rev.now estimates Pinterest App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Pinterest offer on iOS? ⌄
Pinterest offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Pinterest App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Pinterest side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Pinterest? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Pinterest. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
