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REV.NOW
Planet Fitness earns about
$22.73M/month
range $12.50M – $32.95M · $272.72M/year
Live data · refreshed every hour
Per Day
$757.5K
$416.6K – $1.10M
Per Week
$5.30M
$2.92M – $7.69M
Per Month
$22.73M
$12.50M – $32.95M
Per Year
$272.72M
$149.99M – $395.44M
Lifetime
$681.79M
$374.98M – $988.59M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Planet Fitness
Auto-generated from this app's real revenue ($22.73M/month · $272.72M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
75/100
Cloneability
$7
Revenue / install
✓ Features to copy
- subscription paywall (~$26.03/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $26.03/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Planet Fitness charges ~$26.03/mo. Competitive entry: $15.62/mo or annual at $94/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Planet Fitness for 30 days - here's what I'd do differently"
- "Why Planet Fitness costs $26.03/mo when ours costs $15.62"
- "The health & fitness app Planet Fitness won't tell you these 3 things"
Monetization
Subscription (~$26.03/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
103.5M installs · 26.1% active · 2.3% pay
In-App Purchases 1
- Weeklyest. PF+ Digtal Membership $5.99 /week ~$26.03/mo
1 tier scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 9.11.19
- Released
- Nov 4, 2010
- Last Updated
- May 4, 2026
- File Size
- 163.0 MB
- Required OS
- 16.0
- Content Rating
- 4+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- English, Spanish
- Developer
- Planet Fitness Holdings, LLC
What's new in v9.11.19
Bug fixes and performance improvements.
Fun Numbers - share these
$9
every second
$526
every minute
$31.6K
every hour
$757.5K
every day
- ☕ Buys 152K $5 coffees every day
- 👨💻 Pays for 2K senior engineer salaries per year
- 🚗 Earns enough for 6K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 1 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
103.5M
estimated from 690,117 ratings
Active Users (MAU est.)
27.0M
26.1% of installs · HEALTH_AND_FITNESS category benchmark
Rating
4.87 ★
690K reviews
Monetization
Subscription (~$26.03/mo)
Rating Distribution
5★
639K
4★
38K
3★
9K
2★
2K
1★
6K
Compare Planet Fitness or explore similar apps
Health & Fitness · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Planet Fitness
How much money does Planet Fitness make on the App Store? ⌄
Planet Fitness has an estimated App Store revenue of $22.73M per month (~$272.72M per year, $757.5K per day) with a likely range of $12.50M to $32.95M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Planet Fitness get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (690K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 103.5M total iOS downloads for Planet Fitness - and roughly 27.0M monthly active users on iPhone and iPad.
Is Planet Fitness a top grossing iOS app and what is its App Store rank? ⌄
Planet Fitness is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Planet Fitness compares to other highest-grossing iPhone and iPad apps.
How is Planet Fitness App Store revenue estimated? ⌄
Rev.now estimates Planet Fitness App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Planet Fitness offer on iOS? ⌄
Planet Fitness offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Planet Fitness App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Planet Fitness side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Planet Fitness? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Planet Fitness. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
