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REV.NOW
Plants vs. Zombies™ Heroes earns about
$1.26M/month
range $694.2K – $1.83M · $15.15M/year
Live data · refreshed every hour
Per Day
$42.1K
$23.1K – $61.0K
Per Week
$294.5K
$162.0K – $427.1K
Per Month
$1.26M
$694.2K – $1.83M
Per Year
$15.15M
$8.33M – $21.96M
Lifetime
$37.87M
$20.83M – $54.91M
Brand revenue
✓ Verified filing
Electronic Arts - full brand revenue
Annual brand revenue (2024)
$7.6B/year
App Store / Play Store share
1%
≈ $15M/year of in-app revenue
Off-store revenue (everything else)
$7.5B/year
99% of total brand revenue
Electronic Arts earns about $7.6B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Plants vs. Zombies™ Heroes
Auto-generated from this app's real revenue ($1.26M/month · $15.15M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
60/100
Opportunity
35/100
Cloneability
$2
Revenue / install
✓ Features to copy
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Plants vs. Zombies™ Heroes is free with IAP. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
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📺 TikTok / ad hook angles
- "I tried Plants vs. Zombies™ Heroes for 30 days - here's what I'd do differently"
- "Why Plants vs. Zombies™ Heroes costs $9.99/mo when ours costs $5.99"
- "The games app Plants vs. Zombies™ Heroes won't tell you these 3 things"
Monetization
Free + one-time IAP (10 tiers)Revenue mix (estimated)
- In-app purchases ~62%
- Ads ~38%
Paying users (est.)
Per-MAU revenue from category benchmark ($0.50–$3.00/mo)
In-App Purchases 10
- One-time 550 Gems Offer $0.99 one-time
- One-time 200 Gems $1.99 one-time
- One-time Starter Gem Bundle $1.99 one-time
- One-time 550 Gems $4.99 one-time
- One-time Starter Bundle $4.99 one-time
- One-time Event Rewind Bundle $4.99 one-time
- One-time 1300 Gems $9.99 one-time
- One-time Premium 20-Pack $15.99 one-time
10 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 1.64.6
- Released
- Oct 18, 2016
- Last Updated
- Dec 8, 2025
- File Size
- 201.2 MB
- Required OS
- 13.0
- Content Rating
- 12+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Chinese
- Developer
- Electronic Arts
What's new in v1.64.6
Hey Heroes, Hungry for more competition? We've got just the right feast that’ll feed you.
Introducing a brand-new feature - Lawn Warz! Stack up against your rivals on the leaderboard and see how you measure up. The winners will get the biggest prizes -Gems, Cards, and so much more!
So, don’t miss a beat - get yourself ranked up before the timer hits zero. It’s only active for a limited time during the season. Update now!
Fun Numbers - share these
$0
every second
$29
every minute
$1.8K
every hour
$42.1K
every day
- ☕ Buys 8K $5 coffees every day
- 👨💻 Pays for 84 senior engineer salaries per year
- 🚗 Earns enough for 361 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 10 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
19.8M
estimated from 131,846 ratings
Active Users (MAU est.)
3.9M
19.9% of installs · GAMES category benchmark
Rating
4.68 ★
132K reviews
Monetization
Free + one-time IAP (10 tiers)
Rating Distribution
5★
109K
4★
14K
3★
4K
2★
1K
1★
4K
Compare Plants vs. Zombies™ Heroes or explore similar apps
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Frequently Asked About Plants vs. Zombies™ Heroes
How much money does Plants vs. Zombies™ Heroes make on the App Store? ⌄
Plants vs. Zombies™ Heroes has an estimated App Store revenue of $1.26M per month (~$15.15M per year, $42.1K per day) with a likely range of $694.2K to $1.83M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Plants vs. Zombies™ Heroes get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (132K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 19.8M total iOS downloads for Plants vs. Zombies™ Heroes - and roughly 3.9M monthly active users on iPhone and iPad.
Is Plants vs. Zombies™ Heroes a top grossing iOS app and what is its App Store rank? ⌄
Plants vs. Zombies™ Heroes is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Plants vs. Zombies™ Heroes compares to other highest-grossing iPhone and iPad apps.
How is Plants vs. Zombies™ Heroes App Store revenue estimated? ⌄
Rev.now estimates Plants vs. Zombies™ Heroes App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Plants vs. Zombies™ Heroes offer on iOS? ⌄
Plants vs. Zombies™ Heroes offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Plants vs. Zombies™ Heroes App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Plants vs. Zombies™ Heroes side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Plants vs. Zombies™ Heroes? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Plants vs. Zombies™ Heroes. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
