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REV.NOW
Plenty of Fish : Dating App earns about
$97.80M/month
range $53.79M – $141.81M · $1.17B/year
Live data · refreshed every hour
Per Day
$3.26M
$1.79M – $4.73M
Per Week
$22.82M
$12.55M – $33.09M
Per Month
$97.80M
$53.79M – $141.81M
Per Year
$1.17B
$645.48M – $1.70B
Lifetime
$2.93B
$1.61B – $4.25B
Brand revenue
📰 Reported
Plenty of Fish - full brand revenue
Annual brand revenue (2015)
$100M/year
App Store / Play Store share
99%
≈ $1.2B/year of in-app revenue
Off-store revenue (everything else)
$0/year
1% of total brand revenue
Plenty of Fish earns about $100M/year in total brand revenue.
App Store and Play Store revenue make up a meaningful share of total brand revenue for Plenty of Fish - the gap to corporate revenue is small.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Plenty of Fish : Dating App
Auto-generated from this app's real revenue ($97.80M/month · $1.17B/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
65/100
Opportunity
5/100
Cloneability
$30
Revenue / install
✓ Features to copy
- subscription paywall (~$19.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $19.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Plenty of Fish : Dating App charges ~$19.99/mo. Competitive entry: $11.99/mo or annual at $72/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Social NetworkingSmart : Social Networking Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Plenty of Fish : Dating App for 30 days - here's what I'd do differently"
- "Why Plenty of Fish : Dating App costs $19.99/mo when ours costs $11.99"
- "The social networking app Plenty of Fish : Dating App won't tell you these 3 things"
Monetization
Subscription (~$19.99/mo, dating)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
99.3M installs · 33.9% active · 10.5% pay
Profile: Dating
In-App Purchases 7
- Monthlyest. POF Premium Membership $29.99 /month
- Monthly 1 Month Subscription $29.99 /month
- Weekly 1 Week Subscription $19.99 /week ~$86.86/mo
- Subscription Upgrade2 tiers $19.99 – $38.99 range
- One-time 1 Token $1.99 one-time
- One-time 5 Tokens $8.99 one-time
- One-time 10 Tokens $17.99 one-time
7 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 28.50
- Released
- Sep 17, 2010
- Last Updated
- May 6, 2026
- File Size
- 85.9 MB
- Required OS
- 17.0
- Content Rating
- 17+
- Category
- Social Networking
- Price
- Free
- Currency
- USD
- Languages
- Czech, Danish, Dutch, English, Finnish, French, German, Italian, NB, Polish, Portuguese, Spanish, Swedish
- Developer
- PlentyOfFish
What's new in v28.50
- Enjoy POF with fewer bugs and improved stability
Fun Numbers - share these
$38
every second
$2.3K
every minute
$135.8K
every hour
$3.26M
every day
- ☕ Buys 652K $5 coffees every day
- 👨💻 Pays for 7K senior engineer salaries per year
- 🚗 Earns enough for 28K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
99.3M
estimated from 1,805,641 ratings
Active Users (MAU est.)
33.7M
33.9% of installs · dating profile benchmark
Rating
4.28 ★
1.8M reviews
Monetization
Subscription (~$19.99/mo, dating)
Rating Distribution
5★
1.2M
4★
253K
3★
205K
2★
65K
1★
108K
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Frequently Asked About Plenty of Fish : Dating App
How much money does Plenty of Fish : Dating App make on the App Store? ⌄
Plenty of Fish : Dating App has an estimated App Store revenue of $97.80M per month (~$1.17B per year, $3.26M per day) with a likely range of $53.79M to $141.81M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Plenty of Fish : Dating App get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (1.8M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 99.3M total iOS downloads for Plenty of Fish : Dating App - and roughly 33.7M monthly active users on iPhone and iPad.
Is Plenty of Fish : Dating App a top grossing iOS app and what is its App Store rank? ⌄
Plenty of Fish : Dating App is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Plenty of Fish : Dating App compares to other highest-grossing iPhone and iPad apps.
How is Plenty of Fish : Dating App App Store revenue estimated? ⌄
Rev.now estimates Plenty of Fish : Dating App App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Social Networking category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Plenty of Fish : Dating App offer on iOS? ⌄
Plenty of Fish : Dating App offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Plenty of Fish : Dating App App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Plenty of Fish : Dating App side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Plenty of Fish : Dating App? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Plenty of Fish : Dating App. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
