← Check another app
Merlin Bird ID by Cornell Lab icon

Merlin Bird ID by Cornell Lab App Store Revenue Estimate

Cornell University · Reference

What's that bird? Ask Merlin-the world’s leading app for birds. Just like magic, Merlin Bird ID will help you solve the mystery. Merlin Bird ID helps you identify birds you see and hear. Merlin is unlike any other bird app-it's powered by …

App Store ★ 4.9 Free 🔨 Clone 60
REV.NOW
Merlin Bird ID by Cornell Lab icon
Merlin Bird ID by Cornell Lab earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Merlin Bird ID by Cornell Lab

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
60/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Merlin Bird ID by Cornell Lab is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Reference
  • Smart : Reference Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Merlin Bird ID by Cornell Lab for 30 days - here's what I'd do differently"
  • "Why Merlin Bird ID by Cornell Lab costs $9.99/mo when ours costs $5.99"
  • "The reference app Merlin Bird ID by Cornell Lab won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$0.85 ARPU
Per-MAU revenue from category benchmark ($0.20–$1.50/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from the App Store
Current Version
3.8.4
Released
Dec 11, 2013
Last Updated
Apr 7, 2026
File Size
360.9 MB
Required OS
18.0
Content Rating
4+
Category
Reference
Price
Free
Currency
USD
Languages
AF, Arabic, Danish, Dutch, English, French, German, Hebrew, Indonesian, Italian, Japanese, KK, Korean, ML, MR, MN, NB, Portuguese, Russian, Chinese, Spanish, Thai, Chinese, Turkish, Ukrainian, ZU
Developer
Cornell University

What's new in v3.8.4

What’s new in 3.8.4:
Sound ID is better at listening for birds, and now includes hundreds of new species in Central and South America, Australia, Hawai’i, the Caribbean, Taiwan, and India!
A smarter Explore experience. As you travel to new locations, Merlin will keep you updated on birds found in that new spot
Improvements and new species added to Photo ID
Nearby Places: Get ready to explore! Get seasonal suggestions for nearby places where you can find your Bird of the Day, and other birds you want to see

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
16.2M
estimated from 107,728 ratings
Active Users (MAU est.)
1.5M
9% of installs · default benchmark · iOS large-install decay × 0.75
Rating
4.86 ★
108K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
98K
4★
7K
3★
1K
2★
535
1★
1K

Compare Merlin Bird ID by Cornell Lab or explore similar apps

Reference · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Merlin Bird ID by Cornell Lab

How much money does Merlin Bird ID by Cornell Lab make on the App Store?
Merlin Bird ID by Cornell Lab has an estimated App Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Merlin Bird ID by Cornell Lab get?
Apple does not publish exact App Store download counts. Using public ratings (108K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 16.2M total iOS downloads for Merlin Bird ID by Cornell Lab - and roughly 1.5M monthly active users on iPhone and iPad.
Is Merlin Bird ID by Cornell Lab a top grossing iOS app and what is its App Store rank?
Merlin Bird ID by Cornell Lab is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Merlin Bird ID by Cornell Lab compares to other highest-grossing iPhone and iPad apps.
How is Merlin Bird ID by Cornell Lab App Store revenue estimated?
Rev.now estimates Merlin Bird ID by Cornell Lab App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Reference category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Merlin Bird ID by Cornell Lab offer on iOS?
Merlin Bird ID by Cornell Lab currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Merlin Bird ID by Cornell Lab App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Merlin Bird ID by Cornell Lab side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Merlin Bird ID by Cornell Lab?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Merlin Bird ID by Cornell Lab. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.