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pliability: Stretch & Mobility icon

pliability: Stretch & Mobility App Store Revenue Estimate

pliability, LLC · Health & Fitness

Improve flexibility, recover faster, and move better with pliability - the Official Stretching Partner of HYROX and the mobility app trusted by elite athletes. pliability is your daily stretching, mobility, and flexibility coach. Guided ro…

App Store ★ 4.8 Free IAP 🎯 Opportunity 32 🔨 Clone 65
REV.NOW
pliability: Stretch & Mobility icon
pliability: Stretch & Mobility earns about
$97.5K/month
range $53.6K – $141.3K · $1.17M/year
Live data · refreshed every hour
Per Day
$3.2K
$1.8K – $4.7K
Per Week
$22.7K
$12.5K – $33.0K
Per Month
$97.5K
$53.6K – $141.3K
Per Year
$1.17M
$643.2K – $1.70M
Lifetime
$2.92M
$1.61M – $4.24M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for pliability: Stretch & Mobility

Auto-generated from this app's real revenue ($97.5K/month · $1.17M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

32/100
Opportunity
Marginal - only if you have a real angle
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$4
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$15.00/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $15.00/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

pliability: Stretch & Mobility is at $15.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Health & Fitness
  • Smart : Health & Fitness Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried pliability: Stretch & Mobility for 30 days - here's what I'd do differently"
  • "Why pliability: Stretch & Mobility costs $15.00/mo when ours costs $9.00"
  • "The health & fitness app pliability: Stretch & Mobility won't tell you these 3 things"

Monetization

Subscription (~$15.00/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
5K
774K installs · 26% active · 2.3% pay
In-App Purchases 2
  • Monthly Athlete Monthly Subscription $19.99 /month
  • Annual Athlete Annual Subscription $179.99 /year ~$15.00/mo
2 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
3.34.0
Released
Aug 12, 2018
Last Updated
Jun 23, 2026
File Size
252.9 MB
Required OS
16.6
Content Rating
12+
Category
Health & Fitness
Price
Free
Currency
USD
Languages
English
Developer
pliability, LLC

What's new in v3.34.0

pliability® is the No. 1 mobility app built for active people who want to keep doing what they love - for life. Official stretching partner of HYROX. Featured by Runner’s World, Well+Good, Inc. Magazine, and many more. Our guided routines help you move better, recover faster, and maintain your body’s natural range of motion.
The latest release includes UI/UX updates, bug fixes, and improvements to performance and functionality.

Fun Numbers - share these

$0
every second
$2
every minute
$135
every hour
$3.2K
every day
  • ☕ Buys 650 $5 coffees every day
  • 👨‍💻 Pays for 6 senior engineer salaries per year
  • 🚗 Earns enough for 28 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 133 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JulAugSepOctNovDecJanFebMarAprMayJun
Estimated Installs
774K
estimated from 9,671 ratings
Active Users (MAU est.)
201K
26% of installs · HEALTH_AND_FITNESS category benchmark
Rating
4.81 ★
10K reviews
Monetization
Subscription (~$15.00/mo)

Rating Distribution

5★
9K
4★
485
3★
97
2★
55
1★
243

Compare pliability: Stretch & Mobility or explore similar apps

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Frequently Asked About pliability: Stretch & Mobility

How much money does pliability: Stretch & Mobility make on the App Store?
pliability: Stretch & Mobility has an estimated App Store revenue of $97.5K per month (~$1.17M per year, $3.2K per day) with a likely range of $53.6K to $141.3K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does pliability: Stretch & Mobility get?
Apple does not publish exact App Store download counts. Using public ratings (10K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 774K total iOS downloads for pliability: Stretch & Mobility - and roughly 201K monthly active users on iPhone and iPad.
Is pliability: Stretch & Mobility a top grossing iOS app and what is its App Store rank?
pliability: Stretch & Mobility is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how pliability: Stretch & Mobility compares to other highest-grossing iPhone and iPad apps.
How is pliability: Stretch & Mobility App Store revenue estimated?
Rev.now estimates pliability: Stretch & Mobility App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does pliability: Stretch & Mobility offer on iOS?
pliability: Stretch & Mobility offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare pliability: Stretch & Mobility App Store revenue with another iOS app?
Yes. Use the free compare tool to compare pliability: Stretch & Mobility side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for pliability: Stretch & Mobility?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for pliability: Stretch & Mobility. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.