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REV.NOW
Pokémon Masters EX earns about
$2.09M/month
range $1.15M – $3.03M · $25.07M/year
Live data · refreshed every hour
Per Day
$69.6K
$38.3K – $101.0K
Per Week
$487.5K
$268.1K – $706.9K
Per Month
$2.09M
$1.15M – $3.03M
Per Year
$25.07M
$13.79M – $36.35M
Lifetime
$62.68M
$34.47M – $90.88M
Brand revenue
📰 Reported
DeNA - full brand revenue
Annual brand revenue (2012)
$1.8B/year
App Store / Play Store share
1%
≈ $25M/year of in-app revenue
Off-store revenue (everything else)
$1.8B/year
99% of total brand revenue
DeNA earns about $1.8B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Pokémon Masters EX
Auto-generated from this app's real revenue ($2.09M/month · $25.07M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
60/100
Cloneability
$2
Revenue / install
✓ Features to copy
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Pokémon Masters EX is free with IAP. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Pokémon Masters EX for 30 days - here's what I'd do differently"
- "Why Pokémon Masters EX costs $9.99/mo when ours costs $5.99"
- "The games app Pokémon Masters EX won't tell you these 3 things"
Monetization
Free + one-time IAP (10 tiers)Revenue mix (estimated)
- In-app purchases ~62%
- Ads ~38%
Paying users (est.)
Per-MAU revenue from category benchmark ($0.50–$3.00/mo)
In-App Purchases 10
- One-time 100 gems $0.99 one-time
- One-time Daily gems (limit 1) + present $0.99 one-time
- One-time Gem special: 300 gems $0.99 one-time
- One-time EX Master Fair gem special 1 $0.99 one-time
- One-time Daily Gem Bundle EX $3.99 one-time
- One-time 520 gems $4.99 one-time
- One-time Gem special: 1,000 gems $5.99 one-time
- One-time Story Bundle $21.99 one-time
10 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2.68.1
- Released
- Aug 28, 2019
- Last Updated
- Apr 27, 2026
- File Size
- 1.74 GB
- Required OS
- 15.0
- Content Rating
- 12+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Italian, Japanese, Korean, Spanish, Chinese
- Developer
- DeNA Co., Ltd.
What's new in v2.68.1
Updates
Completed bug fixes.
Fun Numbers - share these
$1
every second
$48
every minute
$2.9K
every hour
$69.6K
every day
- ☕ Buys 14K $5 coffees every day
- 👨💻 Pays for 139 senior engineer salaries per year
- 🚗 Earns enough for 597 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 6 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
32.7M
estimated from 217,882 ratings
Active Users (MAU est.)
6.5M
20% of installs · GAMES category benchmark
Rating
4.70 ★
218K reviews
Monetization
Free + one-time IAP (10 tiers)
Rating Distribution
5★
183K
4★
21K
3★
6K
2★
2K
1★
6K
Compare Pokémon Masters EX or explore similar apps
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Frequently Asked About Pokémon Masters EX
How much money does Pokémon Masters EX make on the App Store? ⌄
Pokémon Masters EX has an estimated App Store revenue of $2.09M per month (~$25.07M per year, $69.6K per day) with a likely range of $1.15M to $3.03M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Pokémon Masters EX get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (218K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 32.7M total iOS downloads for Pokémon Masters EX - and roughly 6.5M monthly active users on iPhone and iPad.
Is Pokémon Masters EX a top grossing iOS app and what is its App Store rank? ⌄
Pokémon Masters EX is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Pokémon Masters EX compares to other highest-grossing iPhone and iPad apps.
How is Pokémon Masters EX App Store revenue estimated? ⌄
Rev.now estimates Pokémon Masters EX App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Pokémon Masters EX offer on iOS? ⌄
Pokémon Masters EX offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Pokémon Masters EX App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Pokémon Masters EX side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Pokémon Masters EX? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Pokémon Masters EX. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
