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REV.NOW
Roblox earns about
$106.88M/month
range $58.78M – $154.97M · $1.28B/year
Live data · refreshed every hour
Per Day
$3.56M
$1.96M – $5.17M
Per Week
$24.94M
$13.72M – $36.16M
Per Month
$106.88M
$58.78M – $154.97M
Per Year
$1.28B
$705.39M – $1.86B
Lifetime
$3.21B
$1.76B – $4.65B
Brand revenue
✓ Verified filing
Roblox - full brand revenue
Annual brand revenue (2024)
$3.6B/year
App Store / Play Store share
36%
≈ $1.3B/year of in-app revenue
Off-store revenue (everything else)
$2.3B/year
64% of total brand revenue
Roblox earns about $3.6B/year in total brand revenue.
App Store and Play Store revenue make up a meaningful share of total brand revenue for Roblox - the gap to corporate revenue is small.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Roblox
Auto-generated from this app's real revenue ($106.88M/month · $1.28B/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
30/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Roblox is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Roblox for 30 days - here's what I'd do differently"
- "Why Roblox costs $9.99/mo when ours costs $5.99"
- "The games app Roblox won't tell you these 3 things"
Monetization
Subscription (~$9.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
1.7B installs · 19.7% active · 2.3% pay
In-App Purchases 4
- Monthly Roblox Premium 450 One Month $4.99 /month
- Monthly Roblox Premium 1000 One Month $9.99 /month
- Monthly Roblox Premium 2200 One Month $19.99 /month
- Weeklyest. Roblox Premium 450 $4.99 /week ~$21.68/mo
4 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2.720.1164
- Released
- May 26, 2011
- Last Updated
- May 7, 2026
- File Size
- 220.7 MB
- Required OS
- 13.0
- Content Rating
- 12+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Thai, Chinese, Turkish, Vietnamese
- Developer
- Roblox Corporation
What's new in v2.720.1164
To make Roblox work better for you, we deliver updates regularly. These updates include bug fixes and improvements for speed and reliability.
Fun Numbers - share these
$41
every second
$2.5K
every minute
$148.4K
every hour
$3.56M
every day
- ☕ Buys 713K $5 coffees every day
- 👨💻 Pays for 7K senior engineer salaries per year
- 🚗 Earns enough for 31K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
1.7B
estimated from 18,656,895 ratings
Active Users (MAU est.)
330.8M
19.7% of installs · GAMES category benchmark
Rating
4.52 ★
18.7M reviews
Monetization
Subscription (~$9.99/mo)
Rating Distribution
5★
14.8M
4★
1.6M
3★
637K
2★
389K
1★
1.2M
Compare Roblox or explore similar apps
Games · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Roblox
How much money does Roblox make on the App Store? ⌄
Roblox has an estimated App Store revenue of $106.88M per month (~$1.28B per year, $3.56M per day) with a likely range of $58.78M to $154.97M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Roblox get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (18.7M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 1.7B total iOS downloads for Roblox - and roughly 330.8M monthly active users on iPhone and iPad.
Is Roblox a top grossing iOS app and what is its App Store rank? ⌄
Roblox is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Roblox compares to other highest-grossing iPhone and iPad apps.
How is Roblox App Store revenue estimated? ⌄
Rev.now estimates Roblox App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Roblox offer on iOS? ⌄
Roblox offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Roblox App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Roblox side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Roblox? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Roblox. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
