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REV.NOW
Runna: Running Plans & Coach earns about
$285.8K/month
range $157.2K – $414.4K · $3.43M/year
Live data · refreshed every hour
Per Day
$9.5K
$5.2K – $13.8K
Per Week
$66.7K
$36.7K – $96.7K
Per Month
$285.8K
$157.2K – $414.4K
Per Year
$3.43M
$1.89M – $4.97M
Lifetime
$8.57M
$4.72M – $12.43M
Brand revenue
≈ Estimated
Strava - full brand revenue
Annual brand revenue (2024)
$200M/year
App Store / Play Store share
2%
≈ $3M/year of in-app revenue
Off-store revenue (everything else)
$197M/year
98% of total brand revenue
Strava earns about $200M/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Runna: Running Plans & Coach
Auto-generated from this app's real revenue ($285.8K/month · $3.43M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
44/100
Opportunity
5/100
Cloneability
$9
Revenue / install
✓ Features to copy
- subscription paywall (~$19.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
- photo-to-data feature (camera + AI for instant value delivery)
⚡ Improve / fix
- subscription is $19.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- camera input
- AI vision API for analysis
- food/exercise database
- daily log + streaks
- subscription paywall
💰 Pricing recommendation
Runna: Running Plans & Coach charges ~$19.99/mo. Competitive entry: $11.99/mo or annual at $72/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Runna: Running Plans & Coach for 30 days - here's what I'd do differently"
- "Why Runna: Running Plans & Coach costs $19.99/mo when ours costs $11.99"
- "The health & fitness app Runna: Running Plans & Coach won't tell you these 3 things"
Monetization
Subscription (~$19.99/mo, fitness-sub)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
1.0M installs · 29.3% active · 3.5% pay
Profile: Fitness sub
In-App Purchases 1
- Subscription Runna Premium2 tiers $19.99 – $119.99 range
1 tier scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 8.36.0
- Released
- Dec 11, 2021
- Last Updated
- May 7, 2026
- File Size
- 239.6 MB
- Required OS
- 16.0
- Content Rating
- 17+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- Dutch, English, French, German, Italian, Japanese, Portuguese, Spanish
- Developer
- Strava, Inc.
What's new in v8.36.0
Your app just hit the legendary negative split. Faster, cleaner, and right on pace.
Fun Numbers - share these
$0
every second
$7
every minute
$397
every hour
$9.5K
every day
- ☕ Buys 2K $5 coffees every day
- 👨💻 Pays for 19 senior engineer salaries per year
- 🚗 Earns enough for 82 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 45 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
1.0M
estimated from 28,779 ratings
Active Users (MAU est.)
295K
29.3% of installs · fitness-sub profile benchmark
Rating
4.86 ★
29K reviews
Monetization
Subscription (~$19.99/mo, fitness-sub)
Rating Distribution
5★
27K
4★
1K
3★
357
2★
153
1★
360
Compare Runna: Running Plans & Coach or explore similar apps
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Frequently Asked About Runna: Running Plans & Coach
How much money does Runna: Running Plans & Coach make on the App Store? ⌄
Runna: Running Plans & Coach has an estimated App Store revenue of $285.8K per month (~$3.43M per year, $9.5K per day) with a likely range of $157.2K to $414.4K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Runna: Running Plans & Coach get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (29K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 1.0M total iOS downloads for Runna: Running Plans & Coach - and roughly 295K monthly active users on iPhone and iPad.
Is Runna: Running Plans & Coach a top grossing iOS app and what is its App Store rank? ⌄
Runna: Running Plans & Coach is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Runna: Running Plans & Coach compares to other highest-grossing iPhone and iPad apps.
How is Runna: Running Plans & Coach App Store revenue estimated? ⌄
Rev.now estimates Runna: Running Plans & Coach App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Runna: Running Plans & Coach offer on iOS? ⌄
Runna: Running Plans & Coach offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Runna: Running Plans & Coach App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Runna: Running Plans & Coach side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Runna: Running Plans & Coach? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Runna: Running Plans & Coach. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
