
Scopely (Savvy Games) - full brand revenue
Scopely (Savvy Games) earns about $2.0B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for Scrabble® GO - Fun with Words!
Auto-generated from this app's real revenue ($366.9K/month · $4.40M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$19.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $19.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Scrabble® GO - Fun with Words! charges ~$19.99/mo. Competitive entry: $11.99/mo or annual at $72/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Scrabble® GO - Fun with Words! for 30 days - here's what I'd do differently"
- "Why Scrabble® GO - Fun with Words! costs $19.99/mo when ours costs $11.99"
- "The games app Scrabble® GO - Fun with Words! won't tell you these 3 things"
Monetization
Free casual game · ads + tiny sub take (~$0.08/MAU)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Monthlyest. Scrabble Deal $19.99 /month
- Subscription Scrabble Club2 tiers $4.99 – $7.99 range
- One-time Scrabble Bundle $0.99 one-time
- One-time Scrabble Gems Upsell $0.99 one-time
- One-time 150 Gems Pack $2.99 one-time
- One-time 265 Gems Pack $4.99 one-time
- One-time 550 Gems Pack $9.99 one-time
- One-time Scrabble Bundle $14.99 one-time
App Details
Pulled from the App Store- Current Version
- 1.107.0
- Released
- Mar 3, 2020
- Last Updated
- May 8, 2026
- File Size
- 272.9 MB
- Required OS
- 13.0
- Content Rating
- 9+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- SQ, Arabic, Bulgarian, Czech, Danish, Dutch, English, Finnish, French, KA, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, NB, FA, Polish, Portuguese, Romanian, Russian, SR, Chinese, Slovak, Spanish, Swedish, Thai, Chinese
- Developer
- Scopely, Inc.
What's new in v1.107.0
Enjoy an improved experience with more polish, bug fixes, and performance optimizations
Fun Numbers - share these
- ☕ Buys 2K $5 coffees every day
- 👨💻 Pays for 24 senior engineer salaries per year
- 🚗 Earns enough for 105 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 35 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
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