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SCRUFF - Gay Dating & Chat icon

SCRUFF - Gay Dating & Chat App Store Revenue Estimate

Perry Street Software, Inc · Social Networking

SCRUFF is the top-rated and most reliable app for gay, bi, trans, and queer people to connect with each other. SCRUFF is an independent, LGBTQ+ owned and operated company, and we use the app that we build. We give users a private and secur…

App Store ★ 4.4 Free IAP 🎯 Opportunity 44 🔨 Clone 5
REV.NOW
SCRUFF - Gay Dating & Chat icon
SCRUFF - Gay Dating & Chat earns about
$439.8K/month
range $241.9K – $637.7K · $5.28M/year
Live data · refreshed every hour
Per Day
$14.7K
$8.1K – $21.3K
Per Week
$102.6K
$56.4K – $148.8K
Per Month
$439.8K
$241.9K – $637.7K
Per Year
$5.28M
$2.90M – $7.65M
Lifetime
$13.19M
$7.26M – $19.13M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for SCRUFF - Gay Dating & Chat

Auto-generated from this app's real revenue ($439.8K/month · $5.28M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

44/100
Opportunity
Decent target
5/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$15
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$9.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

SCRUFF - Gay Dating & Chat is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Social Networking
  • Smart : Social Networking Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried SCRUFF - Gay Dating & Chat for 30 days - here's what I'd do differently"
  • "Why SCRUFF - Gay Dating & Chat costs $9.99/mo when ours costs $5.99"
  • "The social networking app SCRUFF - Gay Dating & Chat won't tell you these 3 things"

Monetization

Subscription (~$9.99/mo, dating)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
32K
887K installs · 34.1% active · 10.5% pay
Profile: Dating
In-App Purchases 3
  • Weeklyest. Browsing Pro $3.99 /week ~$17.34/mo
  • Weeklyest. Messaging Pro $4.99 /week ~$21.68/mo
  • Subscription SCRUFF Pro7 tiers $9.99 – $119.99 range
3 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
8.8.0
Released
Jul 24, 2010
Last Updated
Apr 28, 2026
File Size
202.1 MB
Required OS
17.0
Content Rating
17+
Category
Social Networking
Price
Free
Currency
USD
Languages
Arabic, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Chinese, Spanish, Thai, Chinese, Vietnamese
Developer
Perry Street Software, Inc

What's new in v8.8.0

We’re always improving the app-here are the latest updates:
New Features
- Explore more profiles with Location Search
- New Modern font
Recent Features
- Send your Moments to nearby members
- Redesigned Send screen for Moments
- Discover curated profiles on Nearby
More at: https://www.scruff.com/releasenotes

Fun Numbers - share these

$0
every second
$10
every minute
$611
every hour
$14.7K
every day
  • ☕ Buys 3K $5 coffees every day
  • 👨‍💻 Pays for 29 senior engineer salaries per year
  • 🚗 Earns enough for 126 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 29 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
887K
estimated from 25,353 ratings
Active Users (MAU est.)
303K
34.1% of installs · dating profile benchmark
Rating
4.38 ★
25K reviews
Monetization
Subscription (~$9.99/mo, dating)

Rating Distribution

5★
18K
4★
4K
3★
1K
2★
542
1★
2K

Compare SCRUFF - Gay Dating & Chat or explore similar apps

Social Networking · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About SCRUFF - Gay Dating & Chat

How much money does SCRUFF - Gay Dating & Chat make on the App Store?
SCRUFF - Gay Dating & Chat has an estimated App Store revenue of $439.8K per month (~$5.28M per year, $14.7K per day) with a likely range of $241.9K to $637.7K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does SCRUFF - Gay Dating & Chat get?
Apple does not publish exact App Store download counts. Using public ratings (25K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 887K total iOS downloads for SCRUFF - Gay Dating & Chat - and roughly 303K monthly active users on iPhone and iPad.
Is SCRUFF - Gay Dating & Chat a top grossing iOS app and what is its App Store rank?
SCRUFF - Gay Dating & Chat is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how SCRUFF - Gay Dating & Chat compares to other highest-grossing iPhone and iPad apps.
How is SCRUFF - Gay Dating & Chat App Store revenue estimated?
Rev.now estimates SCRUFF - Gay Dating & Chat App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Social Networking category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does SCRUFF - Gay Dating & Chat offer on iOS?
SCRUFF - Gay Dating & Chat offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare SCRUFF - Gay Dating & Chat App Store revenue with another iOS app?
Yes. Use the free compare tool to compare SCRUFF - Gay Dating & Chat side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for SCRUFF - Gay Dating & Chat?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for SCRUFF - Gay Dating & Chat. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.