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REV.NOW
Snapchat earns about
$65.44M/month
range $35.99M – $94.89M · $785.30M/year
Live data · refreshed every hour
Per Day
$2.18M
$1.20M – $3.16M
Per Week
$15.27M
$8.40M – $22.14M
Per Month
$65.44M
$35.99M – $94.89M
Per Year
$785.30M
$431.92M – $1.14B
Lifetime
$1.96B
$1.08B – $2.85B
Brand revenue
✓ Verified filing
Snap Inc. - full brand revenue
Annual brand revenue (2024)
$5.4B/year
App Store / Play Store share
15%
≈ $785M/year of in-app revenue
Off-store revenue (everything else)
$4.6B/year
85% of total brand revenue
Snap Inc. earns about $5.4B/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Snapchat
Auto-generated from this app's real revenue ($65.44M/month · $785.30M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
30/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$4.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Snapchat is at $4.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Photo & VideoSmart : Photo & Video Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Snapchat for 30 days - here's what I'd do differently"
- "Why Snapchat costs $4.99/mo when ours costs $2.99"
- "The photo & video app Snapchat won't tell you these 3 things"
Monetization
Subscription (~$4.99/mo) · calibrated by US grossing rank #5Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
3.0B installs · 28.3% active · 1.1% pay
In-App Purchases 6
- Monthly Snapchat+ (Monthly Plan) $4.99 /month
- Monthly Snapchat+ Monthly Plan $4.99 /month
- One-time Snapstreak Restore $0.49 one-time
- One-time Snapstreak Restore $0.99 one-time
- One-time Snapstreak Restore $1.49 one-time
- One-timeest. Memories Storage $1.99 one-time
6 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 13.91.1.0
- Released
- Jul 13, 2011
- Last Updated
- May 7, 2026
- File Size
- 349.5 MB
- Required OS
- 15.0
- Content Rating
- 12+
- Category
- Photo & Video
- Price
- Free
- Currency
- USD
- Languages
- Arabic, BN, Danish, Dutch, English, Finnish, French, German, Greek, GU, Hindi, Indonesian, Italian, Japanese, KN, Korean, Malay, ML, MR, NB, Polish, Portuguese, PA, Romanian, Russian, Chinese, Spanish, Swedish, TA, TE
- Developer
- Snap, Inc.
What's new in v13.91.1.0
Just a little tune-up to keep everything running smoothly!
Fun Numbers - share these
$25
every second
$1.5K
every minute
$90.9K
every hour
$2.18M
every day
- ☕ Buys 436K $5 coffees every day
- 👨💻 Pays for 4K senior engineer salaries per year
- 🚗 Earns enough for 19K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
3.0B
Snap Inc Q4 2024
Active Users (MAU est.)
850.0M
Public: Snap Inc Q4 2024
US Grossing Rank
#5
Live from App Store top-grossing chart
Monetization
Subscription (~$4.99/mo) · calibrated by US grossing rank #5
Rating Distribution
5★
4.7M
4★
386K
3★
126K
2★
57K
1★
514K
Compare Snapchat or explore similar apps
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Frequently Asked About Snapchat
How much money does Snapchat make on the App Store? ⌄
Snapchat has an estimated App Store revenue of $65.44M per month (~$785.30M per year, $2.18M per day) with a likely range of $35.99M to $94.89M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Snapchat get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (5.8M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 3.0B total iOS downloads for Snapchat - and roughly 849.0M monthly active users on iPhone and iPad.
Is Snapchat a top grossing iOS app and what is its App Store rank? ⌄
Snapchat is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Snapchat compares to other highest-grossing iPhone and iPad apps.
How is Snapchat App Store revenue estimated? ⌄
Rev.now estimates Snapchat App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Snapchat offer on iOS? ⌄
Snapchat offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Snapchat App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Snapchat side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Snapchat? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Snapchat. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
