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SplashLearn: Kids Learning App icon

SplashLearn: Kids Learning App App Store Revenue Estimate

StudyPad, Inc. · Education

Loved by over 60 million kids and used in 1 in 3 US schools, SplashLearn is a learning app for ages 2 to 11. It blends curriculum-aligned lessons with fun learning games, books, worksheets, and rewards that keep children curious, motivated,…

App Store ★ 4.5 Free IAP 🎯 Opportunity 30 🔨 Clone 60
REV.NOW
SplashLearn: Kids Learning App icon
SplashLearn: Kids Learning App earns about
$27.8K/month
range $15.3K – $40.4K · $333.9K/year
Live data · refreshed every hour
Per Day
$928
$510 – $1.3K
Per Week
$6.5K
$3.6K – $9.4K
Per Month
$27.8K
$15.3K – $40.4K
Per Year
$333.9K
$183.7K – $484.2K
Lifetime
$834.8K
$459.2K – $1.21M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for SplashLearn: Kids Learning App

Auto-generated from this app's real revenue ($27.8K/month · $333.9K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

30/100
Opportunity
Marginal - only if you have a real angle
60/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$5.83/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

SplashLearn: Kids Learning App is at $5.83/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Education
  • Smart : Education Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried SplashLearn: Kids Learning App for 30 days - here's what I'd do differently"
  • "Why SplashLearn: Kids Learning App costs $5.83/mo when ours costs $3.50"
  • "The education app SplashLearn: Kids Learning App won't tell you these 3 things"

Monetization

Free casual game · ads + tiny sub take (~$0.08/MAU)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
3K
3.5M installs · 11.7% active · 0.8% pay
In-App Purchases 8
  • Monthly SplashLearn Membership Monthly $7.99 /month
  • Monthly SplashLearn Membership Monthly $8.99 /month
  • Monthly SplashLearn Membership Monthly $9.99 /month
  • Monthly SplashLearn Membership Monthly $11.99 /month
  • Monthly SplashLearn Solo - Monthly $11.99 /month
  • Annual SplashLearn Membership Yearly $69.99 /year ~$5.83/mo
  • Annual SplashLearn Solo - Yearly $69.99 /year ~$5.83/mo
  • Annual SplashLearn Membership Yearly $89.99 /year ~$7.50/mo
8 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
7.4.10
Released
Nov 6, 2013
Last Updated
May 5, 2026
File Size
477.6 MB
Required OS
13.0
Content Rating
4+
Category
Education
Price
Free
Currency
USD
Languages
English, Spanish
Developer
StudyPad, Inc.

What's new in v7.4.10

- New learning activities for kids with cool characters.
- Small bug fixes for a smoother learning experience.

Fun Numbers - share these

$0
every second
$1
every minute
$39
every hour
$928
every day
  • ☕ Buys 186 $5 coffees every day
  • 👨‍💻 Pays for 2 senior engineer salaries per year
  • 🚗 Earns enough for 8 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 466 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
3.5M
estimated from 31,622 ratings
Active Users (MAU est.)
407K
11.7% of installs · default benchmark
Rating
4.52 ★
32K reviews
Monetization
Free casual game · ads + tiny sub take (~$0.08/MAU)

Rating Distribution

5★
25K
4★
3K
3★
1K
2★
637
1★
2K

Compare SplashLearn: Kids Learning App or explore similar apps

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Frequently Asked About SplashLearn: Kids Learning App

How much money does SplashLearn: Kids Learning App make on the App Store?
SplashLearn: Kids Learning App has an estimated App Store revenue of $27.8K per month (~$333.9K per year, $928 per day) with a likely range of $15.3K to $40.4K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does SplashLearn: Kids Learning App get?
Apple does not publish exact App Store download counts. Using public ratings (32K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 3.5M total iOS downloads for SplashLearn: Kids Learning App - and roughly 407K monthly active users on iPhone and iPad.
Is SplashLearn: Kids Learning App a top grossing iOS app and what is its App Store rank?
SplashLearn: Kids Learning App is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how SplashLearn: Kids Learning App compares to other highest-grossing iPhone and iPad apps.
How is SplashLearn: Kids Learning App App Store revenue estimated?
Rev.now estimates SplashLearn: Kids Learning App App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Education category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does SplashLearn: Kids Learning App offer on iOS?
SplashLearn: Kids Learning App offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare SplashLearn: Kids Learning App App Store revenue with another iOS app?
Yes. Use the free compare tool to compare SplashLearn: Kids Learning App side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for SplashLearn: Kids Learning App?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for SplashLearn: Kids Learning App. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.