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Splice - Video Editor & Maker earns about
$3.20M/month
range $1.76M – $4.64M · $38.39M/year
Live data · refreshed every hour
Per Day
$106.6K
$58.6K – $154.6K
Per Week
$746.4K
$410.5K – $1.08M
Per Month
$3.20M
$1.76M – $4.64M
Per Year
$38.39M
$21.11M – $55.66M
Lifetime
$95.97M
$52.78M – $139.16M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Splice - Video Editor & Maker
Auto-generated from this app's real revenue ($3.20M/month · $38.39M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
65/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Splice - Video Editor & Maker is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Photo & VideoSmart : Photo & Video Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Splice - Video Editor & Maker for 30 days - here's what I'd do differently"
- "Why Splice - Video Editor & Maker costs $9.99/mo when ours costs $5.99"
- "The photo & video app Splice - Video Editor & Maker won't tell you these 3 things"
Monetization
Subscription (~$9.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
63.2M installs · 15.7% active · 2.3% pay
In-App Purchases 4
- Monthlyest. Movie creator and clip editing $9.99 /month
- Monthlyest. Splice $9.99 /month
- Weekly Splice Weekly With Free Trial $9.99 /week ~$43.41/mo
- One-time Splice Bundle $9.99 one-time
4 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 4.28.63
- Released
- Dec 23, 2010
- Last Updated
- Apr 23, 2026
- File Size
- 163.3 MB
- Required OS
- 14.0
- Content Rating
- 4+
- Category
- Photo & Video
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Chinese, Turkish
- Developer
- Bending Spoons Apps ApS
What's new in v4.28.63
Hey there, beloved Splicers,
While you’ve been shooting and sharing, we’ve been squashing! Bugs, that is. Plus, we’ve smoothed out a couple of minor performance issues. Can I get a “heck, yes”??
Enjoy your stunning updated Splice-it’s a beauty, even if we do say so ourselves ;)
Love from the Splice team
Fun Numbers - share these
$1
every second
$74
every minute
$4.4K
every hour
$106.6K
every day
- ☕ Buys 21K $5 coffees every day
- 👨💻 Pays for 213 senior engineer salaries per year
- 🚗 Earns enough for 914 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 4 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
63.2M
estimated from 421,484 ratings
Active Users (MAU est.)
9.9M
15.7% of installs · PHOTO_AND_VIDEO category benchmark · iOS large-install decay × 0.5
Rating
4.60 ★
421K reviews
Monetization
Subscription (~$9.99/mo)
Rating Distribution
5★
346K
4★
34K
3★
13K
2★
7K
1★
23K
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Frequently Asked About Splice - Video Editor & Maker
How much money does Splice - Video Editor & Maker make on the App Store? ⌄
Splice - Video Editor & Maker has an estimated App Store revenue of $3.20M per month (~$38.39M per year, $106.6K per day) with a likely range of $1.76M to $4.64M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Splice - Video Editor & Maker get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (421K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 63.2M total iOS downloads for Splice - Video Editor & Maker - and roughly 9.9M monthly active users on iPhone and iPad.
Is Splice - Video Editor & Maker a top grossing iOS app and what is its App Store rank? ⌄
Splice - Video Editor & Maker is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Splice - Video Editor & Maker compares to other highest-grossing iPhone and iPad apps.
How is Splice - Video Editor & Maker App Store revenue estimated? ⌄
Rev.now estimates Splice - Video Editor & Maker App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Splice - Video Editor & Maker offer on iOS? ⌄
Splice - Video Editor & Maker offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Splice - Video Editor & Maker App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Splice - Video Editor & Maker side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Splice - Video Editor & Maker? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Splice - Video Editor & Maker. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
