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Splitwise earns about
$103.7K/month
range $57.0K – $150.3K · $1.24M/year
Live data · refreshed every hour
Per Day
$3.5K
$1.9K – $5.0K
Per Week
$24.2K
$13.3K – $35.1K
Per Month
$103.7K
$57.0K – $150.3K
Per Year
$1.24M
$684.1K – $1.80M
Lifetime
$3.11M
$1.71M – $4.51M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Splitwise
Auto-generated from this app's real revenue ($103.7K/month · $1.24M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
62/100
Opportunity
40/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$2.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- ★ rating only 3.9 - read /intelligence/reviews/ios/splitwise/ to mine the top complaints
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Splitwise is at $2.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered FinanceSmart : Finance Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Splitwise for 30 days - here's what I'd do differently"
- "Why Splitwise costs $2.99/mo when ours costs $1.79"
- "The finance app Splitwise won't tell you these 3 things"
Monetization
Subscription (~$2.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
2.7M installs · 40.3% active · 2.3% pay
In-App Purchases 1
- Subscription Splitwise Pro5 tiers $2.99 – $39.99 range
1 tier scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 26.4.5
- Released
- Aug 24, 2011
- Last Updated
- Apr 28, 2026
- File Size
- 56.4 MB
- Required OS
- 16.0
- Content Rating
- 4+
- Category
- Finance
- Price
- Free
- Currency
- USD
- Languages
- Dutch, English, French, German, Indonesian, Italian, Japanese, Polish, Portuguese, Spanish, Swedish, Thai
- Developer
- Splitwise, Inc.
What's new in v26.4.5
Various fixes and improvements.
Fun Numbers - share these
$0
every second
$2
every minute
$144
every hour
$3.5K
every day
- ☕ Buys 691 $5 coffees every day
- 👨💻 Pays for 7 senior engineer salaries per year
- 🚗 Earns enough for 30 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 125 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
2.7M
estimated from 24,225 ratings
Active Users (MAU est.)
1.1M
40.3% of installs · FINANCE category benchmark
Rating
3.88 ★
24K reviews
Monetization
Subscription (~$2.99/mo)
Rating Distribution
5★
16K
4★
923
3★
564
2★
850
1★
6K
Compare Splitwise or explore similar apps
Finance · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Splitwise
How much money does Splitwise make on the App Store? ⌄
Splitwise has an estimated App Store revenue of $103.7K per month (~$1.24M per year, $3.5K per day) with a likely range of $57.0K to $150.3K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Splitwise get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (24K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 2.7M total iOS downloads for Splitwise - and roughly 1.1M monthly active users on iPhone and iPad.
Is Splitwise a top grossing iOS app and what is its App Store rank? ⌄
Splitwise is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Splitwise compares to other highest-grossing iPhone and iPad apps.
How is Splitwise App Store revenue estimated? ⌄
Rev.now estimates Splitwise App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Splitwise offer on iOS? ⌄
Splitwise offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Splitwise App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Splitwise side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Splitwise? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Splitwise. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
