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REV.NOW
NYT Crossplay: Word Games earns about
$286.4K/month
range $114.6K – $529.9K · $3.44M/year
Live data · refreshed every hour
Per Day
$9.5K
$3.8K – $17.7K
Per Week
$66.8K
$26.7K – $123.6K
Per Month
$286.4K
$114.6K – $529.9K
Per Year
$3.44M
$1.37M – $6.36M
Lifetime
$8.59M
$3.44M – $15.90M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for NYT Crossplay: Word Games
Auto-generated from this app's real revenue ($286.4K/month · $3.44M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
47/100
Opportunity
60/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$5.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
NYT Crossplay: Word Games is at $5.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried NYT Crossplay: Word Games for 30 days - here's what I'd do differently"
- "Why NYT Crossplay: Word Games costs $5.99/mo when ours costs $3.59"
- "The games app NYT Crossplay: Word Games won't tell you these 3 things"
Monetization
Free casual game · ads + tiny sub take (~$0.08/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
35.8M installs · 15.1% active · 0.6% pay
In-App Purchases 2
- Monthly Crossplay - Monthly $5.99 /month
- Annual Crossplay - Annual $49.99 /year ~$4.17/mo
2 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2.20.0
- Released
- Jan 20, 2026
- Last Updated
- Jun 24, 2026
- File Size
- 108.3 MB
- Required OS
- 18.1
- Content Rating
- 12+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- The New York Times Company
What's new in v2.20.0
This version contains improvements to keep Crossplay running smoothly.
Have feedback? Email us.
nytgames@nytimes.com
Fun Numbers - share these
$0
every second
$7
every minute
$398
every hour
$9.5K
every day
- ☕ Buys 2K $5 coffees every day
- 👨💻 Pays for 19 senior engineer salaries per year
- 🚗 Earns enough for 82 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 45 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
35.8M
estimated from 183,598 ratings
Active Users (MAU est.)
5.4M
15.1% of installs · GAMES category benchmark · iOS large-install decay × 0.75
Rating
4.85 ★
184K reviews
Monetization
Free casual game · ads + tiny sub take (~$0.08/MAU)
Rating Distribution
5★
165K
4★
14K
3★
3K
2★
602
1★
1K
Compare NYT Crossplay: Word Games or explore similar apps
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Frequently Asked About NYT Crossplay: Word Games
How much money does NYT Crossplay: Word Games make on the App Store? ⌄
NYT Crossplay: Word Games has an estimated App Store revenue of $286.4K per month (~$3.44M per year, $9.5K per day) with a likely range of $114.6K to $529.9K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does NYT Crossplay: Word Games get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (184K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 35.8M total iOS downloads for NYT Crossplay: Word Games - and roughly 5.4M monthly active users on iPhone and iPad.
Is NYT Crossplay: Word Games a top grossing iOS app and what is its App Store rank? ⌄
NYT Crossplay: Word Games is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how NYT Crossplay: Word Games compares to other highest-grossing iPhone and iPad apps.
How is NYT Crossplay: Word Games App Store revenue estimated? ⌄
Rev.now estimates NYT Crossplay: Word Games App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does NYT Crossplay: Word Games offer on iOS? ⌄
NYT Crossplay: Word Games offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare NYT Crossplay: Word Games App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare NYT Crossplay: Word Games side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for NYT Crossplay: Word Games? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for NYT Crossplay: Word Games. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
