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REV.NOW
The Game of Life 2 earns about
$469.8K/month
range $258.4K – $681.3K · $5.64M/year
Live data · refreshed every hour
Per Day
$15.7K
$8.6K – $22.7K
Per Week
$109.6K
$60.3K – $159.0K
Per Month
$469.8K
$258.4K – $681.3K
Per Year
$5.64M
$3.10M – $8.18M
Lifetime
$14.10M
$7.75M – $20.44M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for The Game of Life 2
Auto-generated from this app's real revenue ($469.8K/month · $5.64M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
54/100
Opportunity
40/100
Cloneability
$4
Revenue / install
✓ Features to copy
- subscription paywall (~$19.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $19.99/mo - undercut by 30-50% to win price-sensitive users
- last updated 8 months ago - ship faster, advertise the freshness
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
The Game of Life 2 charges ~$19.99/mo. Competitive entry: $11.99/mo or annual at $72/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried The Game of Life 2 for 30 days - here's what I'd do differently"
- "Why The Game of Life 2 costs $19.99/mo when ours costs $11.99"
- "The games app The Game of Life 2 won't tell you these 3 things"
Monetization
Paid app ($4.99)Revenue mix (estimated)
- Paid upfront ~100%
Paying users (est.)
3.5M installs · 20.1% active · 3.3% pay
In-App Purchases 9
- Weeklyest. Fairytale Kingdom $5.99 /week ~$26.03/mo
- Weeklyest. Haunted Hills World $5.99 /week ~$26.03/mo
- Weeklyest. Frozen Lands $5.99 /week ~$26.03/mo
- Weeklyest. Lunar Age World $5.99 /week ~$26.03/mo
- Subscription The Ultimate Life Collection2 tiers $19.99 – $34.99 range
- One-time Fairytale Kingdom Bundle $7.99 one-time
- One-time Haunted Hills Bundle $7.99 one-time
- One-time Frozen Lands Bundle $7.99 one-time
9 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 1.0.5
- Released
- Jul 15, 2020
- Last Updated
- Oct 22, 2025
- File Size
- 1013.4 MB
- Required OS
- 15.0
- Content Rating
- 4+
- Category
- Games
- Price
- USD4.99
- Currency
- USD
- Languages
- English, French, German, Italian, Portuguese, Spanish
- Developer
- Marmalade Game Studio
What's new in v1.0.5
Bugfixing and improvements
Fun Numbers - share these
$0
every second
$11
every minute
$653
every hour
$15.7K
every day
- ☕ Buys 3K $5 coffees every day
- 👨💻 Pays for 31 senior engineer salaries per year
- 🚗 Earns enough for 134 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 28 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
3.5M
estimated from 32,099 ratings
Active Users (MAU est.)
710K
20.1% of installs · GAMES category benchmark
Rating
4.77 ★
32K reviews
Monetization
Paid app ($4.99)
Rating Distribution
5★
27K
4★
3K
3★
876
2★
199
1★
400
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Frequently Asked About The Game of Life 2
How much money does The Game of Life 2 make on the App Store? ⌄
The Game of Life 2 has an estimated App Store revenue of $469.8K per month (~$5.64M per year, $15.7K per day) with a likely range of $258.4K to $681.3K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does The Game of Life 2 get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (32K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 3.5M total iOS downloads for The Game of Life 2 - and roughly 710K monthly active users on iPhone and iPad.
Is The Game of Life 2 a top grossing iOS app and what is its App Store rank? ⌄
The Game of Life 2 is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how The Game of Life 2 compares to other highest-grossing iPhone and iPad apps.
How is The Game of Life 2 App Store revenue estimated? ⌄
Rev.now estimates The Game of Life 2 App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does The Game of Life 2 offer on iOS? ⌄
The Game of Life 2 offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare The Game of Life 2 App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare The Game of Life 2 side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for The Game of Life 2? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for The Game of Life 2. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
