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The Pattern: Astrology icon

The Pattern: Astrology App Store Revenue Estimate

Pattern Home, Inc. · Lifestyle

Created to help you feel seen and understood. A homegrown labor of love, The Pattern was born out of our founder’s personal journey of self-discovery. While trying to make sense of a challenging time, she recognized what an incredibly empow…

App Store ★ 3.8 Free IAP 🎯 Opportunity 44 🔨 Clone 75
REV.NOW
The Pattern: Astrology icon
The Pattern: Astrology earns about
$34.6K/month
range $19.0K – $50.1K · $414.7K/year
Live data · refreshed every hour
Per Day
$1.2K
$634 – $1.7K
Per Week
$8.1K
$4.4K – $11.7K
Per Month
$34.6K
$19.0K – $50.1K
Per Year
$414.7K
$228.1K – $601.3K
Lifetime
$1.04M
$570.2K – $1.50M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for The Pattern: Astrology

Auto-generated from this app's real revenue ($34.6K/month · $414.7K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

44/100
Opportunity
Decent target
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$7.00/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.8 - read /intelligence/reviews/ios/the-pattern-astrology/ to mine the top complaints

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

The Pattern: Astrology is at $7.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Lifestyle
  • Smart : Lifestyle Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried The Pattern: Astrology for 30 days - here's what I'd do differently"
  • "Why The Pattern: Astrology costs $7.00/mo when ours costs $4.20"
  • "The lifestyle app The Pattern: Astrology won't tell you these 3 things"

Monetization

Subscription (~$7.00/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
4K
1.4M installs · 11.1% active · 2.3% pay
In-App Purchases 10
  • Monthly Go Deeper+ Monthly $14.99 /month
  • Monthlyest. Connect+ Quarterly $24.99 /month
  • Monthlyest. Go Deeper Quarterly (no audio) $29.99 /month
  • Monthlyest. Go Deeper+ Quarterly $29.99 /month
  • Annual Go Deeper+ Annual $83.99 /year ~$7.00/mo
  • Annual Go Deeper Annual (no audio) $83.99 /year ~$7.00/mo
  • One-time Super Connect - 3 pack $8.99 one-time
  • One-timeest. 3 Custom Profile Slots $9.99 one-time
10 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
5.30.1
Released
May 26, 2017
Last Updated
May 7, 2026
File Size
96.3 MB
Required OS
17.0
Content Rating
12+
Category
Lifestyle
Price
Free
Currency
USD
Languages
English
Developer
Pattern Home, Inc.

What's new in v5.30.1

More ways to connect with what moves you!
Shared Experiences has returned, giving you a place to join real conversations inside your personalized insights. We also reorganized the You tab into swipeable collections, so it’s easier to find your Patterns, relevant Transits, and Time Travel.
Be sure to turn on push notifications to stay connected and receive updates on freshly released personalized content!
Follow @thepattern on Instagram
-
Enjoy even more personalized insights (now easier to find in the tab about You!), as well as all new romantic relationship and transit insights. We are sending out monthly moon journeys, 360 immersive audios, astrology classes that help you go deeper into what’s behind your chart and bonds, and so much more!
What everyone gets for free:
- Daily personalized updates about you and your romantic partner or friends
- Bonds that you can view to explore your compatibility with anyone
- Access to some of our content library, including chapters of Cosmic Climate
- Manage your Friends and Custom Friends directly from their profile
What our Go Deeper+ subscribers enjoy:
- ALL NEW Romantic Timing cycles in Bond Transits
- Unlimited access to the entire content library
- Unlimited access to audio & written insights, conversations, and 360 immersive sound meditations
- Traveling through time, which allows you to see how your life has been impacted during key moments in your life, both in the past and future
- View unlimited bonds with anyone in y

Fun Numbers - share these

$0
every second
$1
every minute
$48
every hour
$1.2K
every day
  • ☕ Buys 230 $5 coffees every day
  • 👨‍💻 Pays for 2 senior engineer salaries per year
  • 🚗 Earns enough for 10 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 375 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
1.4M
estimated from 12,537 ratings
Active Users (MAU est.)
153K
11.1% of installs · default benchmark
Rating
3.83 ★
13K reviews
Monetization
Subscription (~$7.00/mo)

Rating Distribution

5★
7K
4★
1K
3★
921
2★
918
1★
2K

Compare The Pattern: Astrology or explore similar apps

Lifestyle · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About The Pattern: Astrology

How much money does The Pattern: Astrology make on the App Store?
The Pattern: Astrology has an estimated App Store revenue of $34.6K per month (~$414.7K per year, $1.2K per day) with a likely range of $19.0K to $50.1K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does The Pattern: Astrology get?
Apple does not publish exact App Store download counts. Using public ratings (13K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 1.4M total iOS downloads for The Pattern: Astrology - and roughly 153K monthly active users on iPhone and iPad.
Is The Pattern: Astrology a top grossing iOS app and what is its App Store rank?
The Pattern: Astrology is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how The Pattern: Astrology compares to other highest-grossing iPhone and iPad apps.
How is The Pattern: Astrology App Store revenue estimated?
Rev.now estimates The Pattern: Astrology App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does The Pattern: Astrology offer on iOS?
The Pattern: Astrology offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare The Pattern: Astrology App Store revenue with another iOS app?
Yes. Use the free compare tool to compare The Pattern: Astrology side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for The Pattern: Astrology?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for The Pattern: Astrology. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.