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REV.NOW
The Sims™ FreePlay earns about
$1.61M/month
range $884.8K – $2.33M · $19.30M/year
Live data · refreshed every hour
Per Day
$53.6K
$29.5K – $77.8K
Per Week
$375.4K
$206.4K – $544.3K
Per Month
$1.61M
$884.8K – $2.33M
Per Year
$19.30M
$10.62M – $27.99M
Lifetime
$48.26M
$26.54M – $69.98M
Brand revenue
✓ Verified filing
Electronic Arts - full brand revenue
Annual brand revenue (2024)
$7.6B/year
App Store / Play Store share
1%
≈ $19M/year of in-app revenue
Off-store revenue (everything else)
$7.5B/year
99% of total brand revenue
Electronic Arts earns about $7.6B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for The Sims™ FreePlay
Auto-generated from this app's real revenue ($1.61M/month · $19.30M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
25/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$21.68/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $21.68/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
The Sims™ FreePlay charges ~$21.68/mo. Competitive entry: $13.01/mo or annual at $78/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried The Sims™ FreePlay for 30 days - here's what I'd do differently"
- "Why The Sims™ FreePlay costs $21.68/mo when ours costs $13.01"
- "The games app The Sims™ FreePlay won't tell you these 3 things"
Monetization
Free game · IAP-driven (8 packs + 2 sub, ~$0.30/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
67.7M installs · 9.9% active · 0.8% pay
In-App Purchases 10
- Weeklyest. Handful of Simoleons $4.99 /week ~$21.68/mo
- Weeklyest. Pile of Simoleons $7.99 /week ~$34.72/mo
- One-timeest. Life Point Lotus $0.99 one-time
- One-timeest. Handful of Social Points $0.99 one-time
- One-timeest. Handful of Life Points $2.99 one-time
- One-timeest. Assortment of Social Points $4.99 one-time
- One-timeest. Bucket of Life Points $5.99 one-time
- One-timeest. Box of Life Points $9.99 one-time
10 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 115.1.272564
- Released
- Dec 15, 2011
- Last Updated
- Jun 9, 2026
- File Size
- 2.29 GB
- Required OS
- 15.0
- Content Rating
- 12+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Chinese
- Developer
- Electronic Arts
What's new in v115.1.272564
Sul Sul! The On The Case story reaches its finale with Heist Stakes.
Here’s what’s unfolding:
- A Matter of Framing: Face off at a museum after hours
- A Toast to Trouble: Influence a high-society gala as tensions rise
- A Spy Who Helped Me: Craft tools and tactics with a new contact
- Bank On It!: Face off in a bank where everything is set
- The Final Rendezvous Look: A sleek undercover style delivered to your inbox
The pieces are in place…it’s time to make your move, Simmers.
Fun Numbers - share these
$1
every second
$37
every minute
$2.2K
every hour
$53.6K
every day
- ☕ Buys 11K $5 coffees every day
- 👨💻 Pays for 107 senior engineer salaries per year
- 🚗 Earns enough for 460 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 8 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
67.7M
estimated from 451,254 ratings
Active Users (MAU est.)
6.7M
9.9% of installs · GAMES category benchmark · iOS large-install decay × 0.5
Rating
4.58 ★
451K reviews
Monetization
Free game · IAP-driven (8 packs + 2 sub, ~$0.30/MAU)
Rating Distribution
5★
357K
4★
46K
3★
22K
2★
8K
1★
18K
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Frequently Asked About The Sims™ FreePlay
How much money does The Sims™ FreePlay make on the App Store? ⌄
The Sims™ FreePlay has an estimated App Store revenue of $1.61M per month (~$19.30M per year, $53.6K per day) with a likely range of $884.8K to $2.33M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does The Sims™ FreePlay get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (451K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 67.7M total iOS downloads for The Sims™ FreePlay - and roughly 6.7M monthly active users on iPhone and iPad.
Is The Sims™ FreePlay a top grossing iOS app and what is its App Store rank? ⌄
The Sims™ FreePlay is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how The Sims™ FreePlay compares to other highest-grossing iPhone and iPad apps.
How is The Sims™ FreePlay App Store revenue estimated? ⌄
Rev.now estimates The Sims™ FreePlay App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does The Sims™ FreePlay offer on iOS? ⌄
The Sims™ FreePlay offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare The Sims™ FreePlay App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare The Sims™ FreePlay side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for The Sims™ FreePlay? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for The Sims™ FreePlay. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
