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Threads earns about
$103.56M/month
range $56.96M – $150.16M · $1.24B/year
Live data · refreshed every hour
Per Day
$3.45M
$1.90M – $5.01M
Per Week
$24.16M
$13.29M – $35.04M
Per Month
$103.56M
$56.96M – $150.16M
Per Year
$1.24B
$683.48M – $1.80B
Lifetime
$3.11B
$1.71B – $4.50B
Brand revenue
✓ Verified filing
Meta Platforms - full brand revenue
Annual brand revenue (2024)
$165B/year
App Store / Play Store share
1%
≈ $1.2B/year of in-app revenue
Off-store revenue (everything else)
$163B/year
99% of total brand revenue
Meta Platforms earns about $165B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Threads
Auto-generated from this app's real revenue ($103.56M/month · $1.24B/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
0/100
Cloneability
$9
Revenue / install
✓ Features to copy
- subscription paywall (~$21.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $21.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Threads charges ~$21.99/mo. Competitive entry: $13.19/mo or annual at $79/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Social NetworkingSmart : Social Networking Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Threads for 30 days - here's what I'd do differently"
- "Why Threads costs $21.99/mo when ours costs $13.19"
- "The social networking app Threads won't tell you these 3 things"
Monetization
Subscription (~$21.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
327.8M installs · 44.5% active · 2.3% pay
In-App Purchases 3
- Monthlyest. No ads (4 accounts) $21.99 /month
- Monthlyest. No ads (5 accounts) $26.99 /month
- Weeklyest. No Ads Multi Tier $2.99 /week ~$12.99/mo
3 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 428.0
- Released
- Jul 5, 2023
- Last Updated
- May 5, 2026
- File Size
- 187.8 MB
- Required OS
- 16.3
- Content Rating
- 12+
- Category
- Social Networking
- Price
- Free
- Currency
- USD
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, TL, Thai, Chinese, Turkish, Ukrainian
- Developer
- Instagram, Inc.
What's new in v428.0
We’re working fast to regularly update our app. To experience the newest features and improvements, download the latest version of the app.
Fun Numbers - share these
$40
every second
$2.4K
every minute
$143.8K
every hour
$3.45M
every day
- ☕ Buys 690K $5 coffees every day
- 👨💻 Pays for 7K senior engineer salaries per year
- 🚗 Earns enough for 30K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
327.8M
estimated from 1,928,172 ratings
Active Users (MAU est.)
145.9M
44.5% of installs · SOCIAL_NETWORKING category benchmark
Rating
4.64 ★
1.9M reviews
Monetization
Subscription (~$21.99/mo)
Rating Distribution
5★
1.6M
4★
150K
3★
70K
2★
26K
1★
83K
Compare Threads or explore similar apps
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Frequently Asked About Threads
How much money does Threads make on the App Store? ⌄
Threads has an estimated App Store revenue of $103.56M per month (~$1.24B per year, $3.45M per day) with a likely range of $56.96M to $150.16M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Threads get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (1.9M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 327.8M total iOS downloads for Threads - and roughly 145.9M monthly active users on iPhone and iPad.
Is Threads a top grossing iOS app and what is its App Store rank? ⌄
Threads is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Threads compares to other highest-grossing iPhone and iPad apps.
How is Threads App Store revenue estimated? ⌄
Rev.now estimates Threads App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Social Networking category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Threads offer on iOS? ⌄
Threads offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Threads App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Threads side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Threads? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Threads. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
