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Township App Store Revenue Estimate

Playrix · Games

BUILD YOUR DREAM TOWN! Welcome to Township, a thrilling city-building and farming game where you become the mayor of your own town! Build houses, factories, and community buildings, grow crops on your farm, and decorate your town just the …

App Store ★ 4.8 Free IAP 🎯 Opportunity 55 🔨 Clone 25
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Township icon
Township earns about
$6.38M/month
range $3.51M – $9.24M · $76.51M/year
Live data · refreshed every hour
Per Day
$212.5K
$116.9K – $308.2K
Per Week
$1.49M
$818.2K – $2.16M
Per Month
$6.38M
$3.51M – $9.24M
Per Year
$76.51M
$42.08M – $110.94M
Lifetime
$191.27M
$105.20M – $277.34M
Brand revenue 📰 Reported

Playrix - full brand revenue

Annual brand revenue (2023)
$1.8B/year
Company · Wikipedia (Playrix)
App Store / Play Store share
4%
≈ $77M/year of in-app revenue
Off-store revenue (everything else)
$1.8B/year
96% of total brand revenue

Playrix earns about $1.8B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Township

Auto-generated from this app's real revenue ($6.38M/month · $76.51M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
25/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$12.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $12.99/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Township is at $12.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Township for 30 days - here's what I'd do differently"
  • "Why Township costs $12.99/mo when ours costs $7.79"
  • "The games app Township won't tell you these 3 things"
📋 Mine the negative reviews → 🤖 Generate Cursor / Claude prompt → 🎯 ASO keyword analysis → 📝 Metadata audit → 📨 Pitch creators 🔥 Find more goldmines →

Monetization

Free casual game · ads + tiny sub take (~$0.08/MAU) · calibrated by US grossing rank #28
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
353K
364.6M installs · 3.2% active · 3.0% pay
In-App Purchases 10
  • Weeklyest. Piggy bank $2.99 /week ~$12.99/mo
  • Weeklyest. Offer $3.99 /week ~$17.34/mo
  • One-time Tiny Cash Pack $1.99 one-time
  • One-timeest. Golden Ticket $4.99 one-time
  • One-time Small Cash Pack $4.99 one-time
  • One-time Boost Bundle $5.99 one-time
  • One-time Standard Bundle $6.99 one-time
  • One-time Standard Bundle $9.99 one-time
10 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
37.0.0
Released
Oct 24, 2013
Last Updated
Jun 24, 2026
File Size
300.1 MB
Required OS
13.0
Content Rating
12+
Category
Games
Price
Free
Currency
USD
Languages
Arabic, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Chinese, Turkish
Developer
Playrix
View in App Store ↗Developer Website ↗Developer on Store ↗

What's new in v37.0.0

Get ready for a new update!
New in Township!
New card collection
* Create some summer vibes with the new Beach Collection! Collect all the cards to get a unique badge and other prizes!
Season Adventures
* Catch some sun on a wave of fun! With the Voyage and Summer Passes, you can win resources to develop and decorate your town!
Thrilling new adventures
* Rachel must follow in the footsteps of a lost civilization in the heart of Greece and stay one step ahead of a dangerous treasure hunter to find the legendary sapphire-Athena's Tear!
* Richard and his friends set off in search of Mycroft's family treasure, unraveling the mysteries of an old estate, outsmarting a cunning criminal, and uncovering the secret of an ancient mechanism!
Also featuring
* Trips to Greece and Hawaii in new regatta seasons!
* New match-3 element: Frogs!
* New town building: the Pottery Studio!

Fun Numbers - share these

$2
every second
$148
every minute
$8.9K
every hour
$212.5K
every day
  • ☕ Buys 43K $5 coffees every day
  • 👨‍💻 Pays for 425 senior engineer salaries per year
  • 🚗 Earns enough for 2K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 2 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JulAugSepOctNovDecJanFebMarAprMayJun
Estimated Installs
364.6M
estimated from 2,144,747 ratings
Active Users (MAU est.)
11.7M
3.2% of installs · GAMES category benchmark · iOS large-install decay × 0.16
US Grossing Rank
#28
Live from App Store top-grossing chart
Monetization
Free casual game · ads + tiny sub take (~$0.08/MAU) · calibrated by US grossing rank #28

Rating Distribution

5★
1.8M
4★
173K
3★
54K
2★
20K
1★
49K

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Frequently Asked About Township

How much money does Township make on the App Store? ⌄
Township has an estimated App Store revenue of $6.38M per month (~$76.51M per year, $212.5K per day) with a likely range of $3.51M to $9.24M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Township get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (2.1M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 364.6M total iOS downloads for Township - and roughly 11.7M monthly active users on iPhone and iPad.
Is Township a top grossing iOS app and what is its App Store rank? ⌄
Township is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Township compares to other highest-grossing iPhone and iPad apps.
How is Township App Store revenue estimated? ⌄
Rev.now estimates Township App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Township offer on iOS? ⌄
Township offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Township App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Township side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Township? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Township. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.

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