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Tumblr: Social Media & Art earns about
$5.35M/month
range $2.94M – $7.76M · $64.20M/year
Live data · refreshed every hour
Per Day
$178.3K
$98.1K – $258.6K
Per Week
$1.25M
$686.6K – $1.81M
Per Month
$5.35M
$2.94M – $7.76M
Per Year
$64.20M
$35.31M – $93.09M
Lifetime
$160.50M
$88.28M – $232.73M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Tumblr: Social Media & Art
Auto-generated from this app's real revenue ($5.35M/month · $64.20M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
65/100
Opportunity
30/100
Cloneability
$3
Revenue / install
✓ Features to copy
- subscription paywall (~$6.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Tumblr: Social Media & Art is at $6.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Social NetworkingSmart : Social Networking Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Tumblr: Social Media & Art for 30 days - here's what I'd do differently"
- "Why Tumblr: Social Media & Art costs $6.99/mo when ours costs $4.19"
- "The social networking app Tumblr: Social Media & Art won't tell you these 3 things"
Monetization
Subscription (~$6.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
55.0M installs · 43% active · 2.3% pay
In-App Purchases 8
- Monthly Supporter Badge Monthly $2.99 /month
- Weeklyest. Gift - Tumblr Dashboard Crabs $2.99 /week ~$12.99/mo
- Weeklyest. Lunar Badge $5.99 /week ~$26.03/mo
- Weeklyest. Important Blue Checkmark $7.99 /week ~$34.72/mo
- Weeklyest. TumblrMart - Rainbow Checkmark $7.99 /week ~$34.72/mo
- Subscription Tumblr Premium2 tiers $6.99 – $69.99 range
- Subscription Blaze2 tiers $9.99 – $24.99 range
- One-time 500 Live Credits $4.99 one-time
8 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 44.4
- Released
- Feb 25, 2009
- Last Updated
- May 4, 2026
- File Size
- 152.1 MB
- Required OS
- 17.0
- Content Rating
- 12+
- Category
- Social Networking
- Price
- Free
- Currency
- USD
- Languages
- Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Chinese, Spanish, Chinese, Turkish
- Developer
- Tumblr, Inc.
What's new in v44.4
The primordial soup of internet culture? On your phone? It's more likely than you think.
Fun Numbers - share these
$2
every second
$124
every minute
$7.4K
every hour
$178.3K
every day
- ☕ Buys 36K $5 coffees every day
- 👨💻 Pays for 357 senior engineer salaries per year
- 🚗 Earns enough for 2K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
55.0M
estimated from 366,916 ratings
Active Users (MAU est.)
23.7M
43% of installs · SOCIAL_NETWORKING category benchmark
Rating
4.19 ★
367K reviews
Monetization
Subscription (~$6.99/mo)
Rating Distribution
5★
259K
4★
35K
3★
12K
2★
7K
1★
54K
Compare Tumblr: Social Media & Art or explore similar apps
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Frequently Asked About Tumblr: Social Media & Art
How much money does Tumblr: Social Media & Art make on the App Store? ⌄
Tumblr: Social Media & Art has an estimated App Store revenue of $5.35M per month (~$64.20M per year, $178.3K per day) with a likely range of $2.94M to $7.76M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Tumblr: Social Media & Art get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (367K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 55.0M total iOS downloads for Tumblr: Social Media & Art - and roughly 23.7M monthly active users on iPhone and iPad.
Is Tumblr: Social Media & Art a top grossing iOS app and what is its App Store rank? ⌄
Tumblr: Social Media & Art is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Tumblr: Social Media & Art compares to other highest-grossing iPhone and iPad apps.
How is Tumblr: Social Media & Art App Store revenue estimated? ⌄
Rev.now estimates Tumblr: Social Media & Art App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Social Networking category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Tumblr: Social Media & Art offer on iOS? ⌄
Tumblr: Social Media & Art offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Tumblr: Social Media & Art App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Tumblr: Social Media & Art side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Tumblr: Social Media & Art? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Tumblr: Social Media & Art. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
