Threads vs Tumblr: Social Media & Art
Threads
Instagram, Inc.
App Store
$16.57M/mo
~$198.83M/yr · 327.8M installs
VS
Tumblr: Social Media & Art
Tumblr, Inc.
App Store
$2.68M/mo
~$32.10M/yr · 55.0M installs
Revenue winner
Threads wins
+519% vs other
Installs winner
Threads wins
+496% vs other
MAU winner
Threads wins
+97% vs other
Rating winner
Threads wins
+11% vs other
Why Threads is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Threads earns roughly 6× more per month than Tumblr: Social Media & Art - $16.57M vs $2.68M.
- Premium pricing. Threads charges $21.99/mo vs Tumblr: Social Media & Art's $2.99/mo - higher ARPU per converted user.
- Bigger install base. Threads has ~327.8M lifetime installs vs Tumblr: Social Media & Art's ~55.0M - 6.0× the funnel top.
- Better app store reviews. Threads sits at 4.64★ vs 4.19★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Threads report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Threads
vs
Tumblr: Social Media & Art
Monthly revenue (est.)?
$16.57M
◀
$2.68M
Annual revenue (est.)
$198.83M
◀
$32.10M
Lifetime installs (est.)
327.8M
◀
55.0M
Monthly active users (est.)?
23.3M
◀
11.8M
App Store rating
4.64★
◀
4.19★
Total ratings
1.9M
◀
367K
US grossing rank
-
=
-
Cheapest monthly sub
$21.99
◀
$2.99
IAP tiers detected
3 tiers
▶
8 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Jul 5, 2023
- Last updated
- May 5, 2026
- File size
- 187.8 MB
- Content rating
- 12+
- Version
- 428.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Social Networking
- Price
- Free
- Released
- Feb 25, 2009
- Last updated
- May 4, 2026
- File size
- 152.1 MB
- Content rating
- 12+
- Version
- 44.4
- Languages
- Dutch, English, French, German, Hindi, Indonesian +10 more
Threads trajectory
Tumblr: Social Media & Art trajectory
FAQ
Which makes more money, Threads or Tumblr: Social Media & Art? v
Threads earns about $16.57M per month, while Tumblr: Social Media & Art earns about $2.68M. That is a 6.2× revenue gap (~$13.89M more per month for Threads). Annual revenue: Threads ≈ $198.83M/year, Tumblr: Social Media & Art ≈ $32.10M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Threads or Tumblr: Social Media & Art? v
Threads leads with about 327.8M estimated downloads vs 55.0M for Tumblr: Social Media & Art - a 6.0× gap. Threads's App Store downloads are estimated from 1.9M ratings × the standard 1:75 ratio. Tumblr: Social Media & Art's App Store downloads are estimated from 367K ratings.
Are Threads and Tumblr: Social Media & Art in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Threads and Tumblr: Social Media & Art offer? v
Threads: IAP range 3 tiers detected. Tumblr: Social Media & Art: IAP range 8 tiers detected. Threads runs a "Subscription (~$21.99/mo)" monetization model; Tumblr: Social Media & Art runs "Subscription (~$6.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Threads or Tumblr: Social Media & Art? v
Threads edges ahead with ★ 4.6 vs ★ 4.2 (gap of 0.4 stars). Rating volume: Threads 1.9M ratings, Tumblr: Social Media & Art 367K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Threads vs Tumblr: Social Media & Art revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $16.57M for Threads and $2.68M for Tumblr: Social Media & Art are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Threads or Tumblr: Social Media & Art to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.