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REV.NOW
Unfold: Reels & Story Maker earns about
$2.39M/month
range $1.31M – $3.46M · $28.63M/year
Live data · refreshed every hour
Per Day
$79.5K
$43.7K – $115.3K
Per Week
$556.8K
$306.2K – $807.3K
Per Month
$2.39M
$1.31M – $3.46M
Per Year
$28.63M
$15.75M – $41.52M
Lifetime
$71.58M
$39.37M – $103.80M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Unfold: Reels & Story Maker
Auto-generated from this app's real revenue ($2.39M/month · $28.63M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
15/100
Cloneability
$3
Revenue / install
✓ Features to copy
- subscription paywall (~$12.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $12.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Unfold: Reels & Story Maker is at $12.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Photo & VideoSmart : Photo & Video Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Unfold: Reels & Story Maker for 30 days - here's what I'd do differently"
- "Why Unfold: Reels & Story Maker costs $12.99/mo when ours costs $7.79"
- "The photo & video app Unfold: Reels & Story Maker won't tell you these 3 things"
Monetization
Subscription (~$12.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
23.7M installs · 23.9% active · 2.3% pay
In-App Purchases 10
- Monthly Unfold Plus - Monthly $2.99 /month
- Monthly Unfold Plus Monthly $4.99 /month
- Monthly Unfold Pro - Monthly $12.99 /month
- Annual Unfold Plus - Yearly $19.99 /year ~$1.67/mo
- One-timeest. Clasico 02 $0.99 one-time
- One-timeest. Clasico 03 $0.99 one-time
- One-timeest. Film 01 $1.99 one-time
- One-timeest. Paper 01 $1.99 one-time
10 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 8.158.0
- Released
- Jun 12, 2017
- Last Updated
- Apr 28, 2026
- File Size
- 268.1 MB
- Required OS
- 16.6
- Content Rating
- 17+
- Category
- Photo & Video
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Indonesian, Italian, Japanese, Portuguese, Russian, Chinese, Spanish, Turkish
- Developer
- Squarespace, Inc.
What's new in v8.158.0
With the Unfold app, you can grow and succeed on social media with minimal time and effort. Whether you’re a photographer, creator, an entrepreneur, small business owner, or just here for fun, you can use Unfold to create engaging content and manage all your socials like a pro.
- Create unique content with hundreds of templates for stories, posts, and videos across Instagram, IG Reels, TikTok, Snapchat, Facebook, Pinterest, and more
- Need to post in realtime? Easily edit your images and videos to match your aesthetic with filters, effects, fonts, and music or upload your own brand assets
- Share your entire world in one link with a free, custom link in bio site
Get started in the app, and turn on push notifications to get updates on what’s new.
We love hearing your ideas and feedback. Go to Menu > Support > Contact Support in the app
Fun Numbers - share these
$1
every second
$55
every minute
$3.3K
every hour
$79.5K
every day
- ☕ Buys 16K $5 coffees every day
- 👨💻 Pays for 159 senior engineer salaries per year
- 🚗 Earns enough for 682 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 5 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
23.7M
estimated from 158,245 ratings
Active Users (MAU est.)
5.7M
23.9% of installs · PHOTO_AND_VIDEO category benchmark · iOS large-install decay × 0.75
Rating
4.86 ★
158K reviews
Monetization
Subscription (~$12.99/mo)
Rating Distribution
5★
146K
4★
7K
3★
3K
2★
879
1★
2K
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Frequently Asked About Unfold: Reels & Story Maker
How much money does Unfold: Reels & Story Maker make on the App Store? ⌄
Unfold: Reels & Story Maker has an estimated App Store revenue of $2.39M per month (~$28.63M per year, $79.5K per day) with a likely range of $1.31M to $3.46M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Unfold: Reels & Story Maker get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (158K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 23.7M total iOS downloads for Unfold: Reels & Story Maker - and roughly 5.7M monthly active users on iPhone and iPad.
Is Unfold: Reels & Story Maker a top grossing iOS app and what is its App Store rank? ⌄
Unfold: Reels & Story Maker is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Unfold: Reels & Story Maker compares to other highest-grossing iPhone and iPad apps.
How is Unfold: Reels & Story Maker App Store revenue estimated? ⌄
Rev.now estimates Unfold: Reels & Story Maker App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Unfold: Reels & Story Maker offer on iOS? ⌄
Unfold: Reels & Story Maker offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Unfold: Reels & Story Maker App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Unfold: Reels & Story Maker side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Unfold: Reels & Story Maker? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Unfold: Reels & Story Maker. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
