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Universal Paperclips™ App Store Revenue Estimate

Everybody House Games, LLC · Games

The OFFICIAL mobile version of the hit browser game. No ads, no in-app purchases, full gameplay. "The game is click-crack." - Wired "This paperclip sim will cause your next existential crisis." - VentureBeat "A hopelessly addicting game.…

App Store ★ 4.5 USD1.99 🔨 Clone 70
REV.NOW
Universal Paperclips™ icon
Universal Paperclips™ earns about
$743/month
range $409 – $1.1K · $8.9K/year
Live data · refreshed every hour
Per Day
$25
$14 – $36
Per Week
$173
$95 – $251
Per Month
$743
$409 – $1.1K
Per Year
$8.9K
$4.9K – $12.9K
Lifetime
$22.3K
$12.3K – $32.3K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Universal Paperclips™

Auto-generated from this app's real revenue ($743/month · $8.9K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
70/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Universal Paperclips™ is paid at USD1.99. Consider a free + IAP model - broader install base, similar ARPU.

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Universal Paperclips™ for 30 days - here's what I'd do differently"
  • "Why Universal Paperclips™ costs $9.99/mo when ours costs $5.99"
  • "The games app Universal Paperclips™ won't tell you these 3 things"

Monetization

Paid app ($1.99)
Revenue mix (estimated)
  • Paid upfront ~100%
Paying users (est.)
~$1.75 ARPU
Per-MAU revenue from category benchmark ($0.50–$3.00/mo)
In-App Purchases
No in-app purchases
Paid app: $1.99

App Details

Pulled from the App Store
Current Version
2.3
Released
Nov 14, 2017
Last Updated
Apr 16, 2026
File Size
72.6 MB
Required OS
15.0
Content Rating
4+
Category
Games
Price
USD1.99
Currency
USD
Languages
English
Developer
Everybody House Games, LLC

What's new in v2.3

updated gift shop link

Fun Numbers - share these

$0
every second
$0
every minute
$1
every hour
$25
every day
  • ☕ Buys 5 $5 coffees every day
  • ⏱️ Earns the price of a coffee in 17,444 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
14K
estimated from 280 ratings
Active Users (MAU est.)
3K
19.7% of installs · GAMES category benchmark
Rating
4.52 ★
280 reviews
Monetization
Paid app ($1.99)

Rating Distribution

5★
220
4★
22
3★
16
2★
8
1★
14

Compare Universal Paperclips™ or explore similar apps

Games · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Universal Paperclips™

How much money does Universal Paperclips™ make on the App Store?
Universal Paperclips™ has an estimated App Store revenue of $743 per month (~$8.9K per year, $25 per day) with a likely range of $409 to $1.1K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Universal Paperclips™ get?
Apple does not publish exact App Store download counts. Using public ratings (280 reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 14K total iOS downloads for Universal Paperclips™ - and roughly 3K monthly active users on iPhone and iPad.
Is Universal Paperclips™ a top grossing iOS app and what is its App Store rank?
Universal Paperclips™ is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Universal Paperclips™ compares to other highest-grossing iPhone and iPad apps.
How is Universal Paperclips™ App Store revenue estimated?
Rev.now estimates Universal Paperclips™ App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Universal Paperclips™ offer on iOS?
Universal Paperclips™ currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Universal Paperclips™ App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Universal Paperclips™ side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Universal Paperclips™?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Universal Paperclips™. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.