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UNO!™ icon

UNO!™ App Store Revenue Estimate

Mattel163 Limited · Games

UNO!™ is now mobile! Take the classic card game from the kitchen table anywhere! Now with new rules, world series tournaments, modes of play, and much more. Whether you’re at home, on the go, an UNO!™ veteran or completely new, UNO!™ has so…

App Store ★ 4.7 Free IAP 🎯 Opportunity 47 🔨 Clone 25
REV.NOW
UNO!™ icon
UNO!™ earns about
$385.3K/month
range $211.9K – $558.7K · $4.62M/year
Live data · refreshed every hour
Per Day
$12.8K
$7.1K – $18.6K
Per Week
$89.9K
$49.4K – $130.4K
Per Month
$385.3K
$211.9K – $558.7K
Per Year
$4.62M
$2.54M – $6.70M
Lifetime
$11.56M
$6.36M – $16.76M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for UNO!™

Auto-generated from this app's real revenue ($385.3K/month · $4.62M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

47/100
Opportunity
Decent target
25/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

UNO!™ is free with IAP. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried UNO!™ for 30 days - here's what I'd do differently"
  • "Why UNO!™ costs $9.99/mo when ours costs $5.99"
  • "The games app UNO!™ won't tell you these 3 things"

Monetization

Free casual game · ad-supported (~$0.04/MAU)
Revenue mix (estimated)
  • In-app purchases ~62%
  • Ads ~38%
Paying users (est.)
~$1.75 ARPU
Per-MAU revenue from category benchmark ($0.50–$3.00/mo)
In-App Purchases 10
  • One-time UNO Sale Pack $1.99 one-time
  • One-timeest. 20 diamonds $1.99 one-time
  • One-time Coins Pack (LV1) $1.99 one-time
  • One-time UNO Sale Pack $2.99 one-time
  • One-timeest. 30 diamonds $2.99 one-time
  • One-time Coin Bank $3.99 one-time
  • One-time Rookie Pack $3.99 one-time
  • One-time UNO Sale Pack $6.99 one-time
10 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
1.1.1
Released
Nov 15, 2018
Last Updated
Jun 17, 2026
File Size
639.2 MB
Required OS
14.0
Content Rating
4+
Category
Games
Price
Free
Currency
USD
Languages
Arabic, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Chinese
Developer
Mattel163 Limited

What's new in v1.1.1

New Season: Summer Splashers!
6.29-8.30: Collect cool new beachside Cards, Decorations, and rewards!
Take the Slide into Summer Season Pass and splash into a cool new card deck!
7.20-8.16: Colors of Summer Canvas, sunny Emojis & limited UNO Button
6.29-7.5: Goodies Sorting & Skyrocket Medal
7.6-7.12: Color Match: New Linked Jars & Cat Stages
7.13-7.19: Stack Match & Glorious Trophy
7.16-7.19: Football Night Emoji Pack
7.13-7.26: Summer Splash Limited Ring Royale
Optimized Spanish localization.

Fun Numbers - share these

$0
every second
$9
every minute
$535
every hour
$12.8K
every day
  • ☕ Buys 3K $5 coffees every day
  • 👨‍💻 Pays for 26 senior engineer salaries per year
  • 🚗 Earns enough for 110 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 34 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JulAugSepOctNovDecJanFebMarAprMayJun
Estimated Installs
96.6M
estimated from 643,726 ratings
Active Users (MAU est.)
9.7M
10% of installs · GAMES category benchmark · iOS large-install decay × 0.5
Rating
4.69 ★
644K reviews
Monetization
Free casual game · ad-supported (~$0.04/MAU)

Rating Distribution

5★
558K
4★
36K
3★
14K
2★
8K
1★
29K

Compare UNO!™ or explore similar apps

Games · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About UNO!™

How much money does UNO!™ make on the App Store?
UNO!™ has an estimated App Store revenue of $385.3K per month (~$4.62M per year, $12.8K per day) with a likely range of $211.9K to $558.7K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does UNO!™ get?
Apple does not publish exact App Store download counts. Using public ratings (644K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 96.6M total iOS downloads for UNO!™ - and roughly 9.7M monthly active users on iPhone and iPad.
Is UNO!™ a top grossing iOS app and what is its App Store rank?
UNO!™ is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how UNO!™ compares to other highest-grossing iPhone and iPad apps.
How is UNO!™ App Store revenue estimated?
Rev.now estimates UNO!™ App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does UNO!™ offer on iOS?
UNO!™ offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare UNO!™ App Store revenue with another iOS app?
Yes. Use the free compare tool to compare UNO!™ side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for UNO!™?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for UNO!™. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.