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Vimeo App Store Revenue Estimate

Vimeo.com, Inc. · Photo & Video

Watch videos in 4K Ultra HD with no ads, plus all the video tools you need: upload, record, live stream, collaborate, share, and manage your videos. Upload gorgeous, ad-free videos in 4K Ultra HD with Dolby Vision HDR, follow the world’s b…

App Store ★ 4.5 Free IAP 🎯 Opportunity 45 🔨 Clone 30
REV.NOW
Vimeo icon
Vimeo earns about
$90.3K/month
range $49.7K – $131.0K · $1.08M/year
Live data · refreshed every hour
Per Day
$3.0K
$1.7K – $4.4K
Per Week
$21.1K
$11.6K – $30.6K
Per Month
$90.3K
$49.7K – $131.0K
Per Year
$1.08M
$596.1K – $1.57M
Lifetime
$2.71M
$1.49M – $3.93M
Brand revenue ✓ Verified filing

Vimeo - full brand revenue

Annual brand revenue (2024)
$420M/year
Video · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $1M/year of in-app revenue
Off-store revenue (everything else)
$419M/year
99% of total brand revenue

Vimeo earns about $420M/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
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A specific clone-and-improve plan for Vimeo

Auto-generated from this app's real revenue ($90.3K/month · $1.08M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

45/100
Opportunity
Decent target
30/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$7.00/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Vimeo is at $7.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Photo & Video
  • Smart : Photo & Video Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Vimeo for 30 days - here's what I'd do differently"
  • "Why Vimeo costs $7.00/mo when ours costs $4.20"
  • "The photo & video app Vimeo won't tell you these 3 things"

Monetization

Subscription (~$7.00/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
9K
1.3M installs · 31% active · 2.3% pay
In-App Purchases 9
  • Monthly Vimeo Starter Monthly $20.00 /month
  • Monthly Vimeo Pro Monthly $24.99 /month
  • Monthly Vimeo Standard Monthly $41.00 /month
  • Monthly Vimeo Advanced Monthly $124.99 /month
  • Weekly Vimeo Plus Monthly - 5GB/week $11.99 /week ~$52.10/mo
  • Annual Vimeo Plus Annual $83.99 /year ~$7.00/mo
  • Annual Vimeo Starter Annual $143.99 /year ~$12.00/mo
  • Annual Vimeo Standard Annual $300.00 /year ~$25.00/mo
9 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
11.24.1
Released
Mar 29, 2011
Last Updated
Jan 19, 2026
File Size
143.7 MB
Required OS
16.0
Content Rating
17+
Category
Photo & Video
Price
Free
Currency
USD
Languages
English, French, German, Japanese, Korean, Portuguese, Spanish
Developer
Vimeo.com, Inc.

What's new in v11.24.1

This update includes some minor bug fixes and updates that you probably won’t notice unless you like to get really, really geeky with your apps. Till next time, hop in and enjoy all the new features we’ve been adding.

Fun Numbers - share these

$0
every second
$2
every minute
$125
every hour
$3.0K
every day
  • ☕ Buys 602 $5 coffees every day
  • 👨‍💻 Pays for 6 senior engineer salaries per year
  • 🚗 Earns enough for 26 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 144 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
1.3M
estimated from 11,699 ratings
Active Users (MAU est.)
399K
31% of installs · PHOTO_AND_VIDEO category benchmark
Rating
4.46 ★
12K reviews
Monetization
Subscription (~$7.00/mo)

Rating Distribution

5★
9K
4★
1K
3★
439
2★
265
1★
887

Compare Vimeo or explore similar apps

Photo & Video · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Vimeo

How much money does Vimeo make on the App Store?
Vimeo has an estimated App Store revenue of $90.3K per month (~$1.08M per year, $3.0K per day) with a likely range of $49.7K to $131.0K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Vimeo get?
Apple does not publish exact App Store download counts. Using public ratings (12K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 1.3M total iOS downloads for Vimeo - and roughly 399K monthly active users on iPhone and iPad.
Is Vimeo a top grossing iOS app and what is its App Store rank?
Vimeo is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Vimeo compares to other highest-grossing iPhone and iPad apps.
How is Vimeo App Store revenue estimated?
Rev.now estimates Vimeo App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Vimeo offer on iOS?
Vimeo offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Vimeo App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Vimeo side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Vimeo?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Vimeo. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.