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REV.NOW
Wise - Global Money earns about
$1.40M/month
range $771.3K – $2.03M · $16.83M/year
Live data · refreshed every hour
Per Day
$46.7K
$25.7K – $67.8K
Per Week
$327.2K
$180.0K – $474.5K
Per Month
$1.40M
$771.3K – $2.03M
Per Year
$16.83M
$9.26M – $24.40M
Lifetime
$42.07M
$23.14M – $61.01M
Brand revenue
✓ Verified filing
Wise - full brand revenue
Annual brand revenue (2024)
$1.6B/year
App Store / Play Store share
1%
≈ $17M/year of in-app revenue
Off-store revenue (everything else)
$1.6B/year
99% of total brand revenue
Wise earns about $1.6B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Wise - Global Money
Auto-generated from this app's real revenue ($1.40M/month · $16.83M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
5/100
Cloneability
$3
Revenue / install
✓ Features to copy
- subscription paywall (~$10.00/mo) - proven monetization
⚡ Improve / fix
- subscription is $10.00/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Wise - Global Money is at $10.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered FinanceSmart : Finance Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Wise - Global Money for 30 days - here's what I'd do differently"
- "Why Wise - Global Money costs $10.00/mo when ours costs $6.00"
- "The finance app Wise - Global Money won't tell you these 3 things"
Monetization
Subscription (~$10.00/mo, security)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
15.8M installs · 7.5% active · 8.5% pay
Profile: Security
In-App Purchases
- Sub Subscription tier $10.00/month
Subscription tiers parsed from store description.
App Details
Pulled from the App Store- Current Version
- 9.59
- Released
- Oct 4, 2013
- Last Updated
- Jun 25, 2026
- File Size
- 547.4 MB
- Required OS
- 16.0
- Content Rating
- 4+
- Category
- Finance
- Price
- Free
- Currency
- USD
- Languages
- Czech, Dutch, English, French, German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Romanian, Russian, Chinese, Spanish, Thai, Chinese, Turkish, Ukrainian
- Developer
- Wise Payments Ltd
What's new in v9.59
We fixed bugs and made minor improvements.
Happy sending, spending, and saving!
Fun Numbers - share these
$1
every second
$32
every minute
$1.9K
every hour
$46.7K
every day
- ☕ Buys 9K $5 coffees every day
- 👨💻 Pays for 93 senior engineer salaries per year
- 🚗 Earns enough for 401 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 9 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
15.8M
estimated from 105,611 ratings
Active Users (MAU est.)
1.2M
7.5% of installs · security profile benchmark · iOS large-install decay × 0.75
Rating
4.65 ★
106K reviews
Monetization
Subscription (~$10.00/mo, security)
Rating Distribution
5★
91K
4★
5K
3★
2K
2★
1K
1★
6K
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Frequently Asked About Wise - Global Money
How much money does Wise - Global Money make on the App Store? ⌄
Wise - Global Money has an estimated App Store revenue of $1.40M per month (~$16.83M per year, $46.7K per day) with a likely range of $771.3K to $2.03M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Wise - Global Money get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (106K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 15.8M total iOS downloads for Wise - Global Money - and roughly 1.2M monthly active users on iPhone and iPad.
Is Wise - Global Money a top grossing iOS app and what is its App Store rank? ⌄
Wise - Global Money is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Wise - Global Money compares to other highest-grossing iPhone and iPad apps.
How is Wise - Global Money App Store revenue estimated? ⌄
Rev.now estimates Wise - Global Money App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Wise - Global Money offer on iOS? ⌄
Wise - Global Money currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Wise - Global Money App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Wise - Global Money side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Wise - Global Money? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Wise - Global Money. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
