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Yahoo Mail: Your Email & Inbox earns about
$75.84M/month
range $41.71M – $109.96M · $910.04M/year
Live data · refreshed every hour
Per Day
$2.53M
$1.39M – $3.67M
Per Week
$17.70M
$9.73M – $25.66M
Per Month
$75.84M
$41.71M – $109.96M
Per Year
$910.04M
$500.52M – $1.32B
Lifetime
$2.28B
$1.25B – $3.30B
Brand revenue
📰 Reported
Yahoo - full brand revenue
Annual brand revenue (2020)
$7.4B/year
App Store / Play Store share
12%
≈ $910M/year of in-app revenue
Off-store revenue (everything else)
$6.5B/year
88% of total brand revenue
Yahoo earns about $7.4B/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Yahoo Mail: Your Email & Inbox
Auto-generated from this app's real revenue ($75.84M/month · $910.04M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
65/100
Cloneability
$3
Revenue / install
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Yahoo Mail: Your Email & Inbox is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered ProductivitySmart : Productivity Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Yahoo Mail: Your Email & Inbox for 30 days - here's what I'd do differently"
- "Why Yahoo Mail: Your Email & Inbox costs $9.99/mo when ours costs $5.99"
- "The productivity app Yahoo Mail: Your Email & Inbox won't tell you these 3 things"
Monetization
Subscription (~$9.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
784.5M installs · 29.9% active · 2.3% pay
In-App Purchases 6
- Monthly Yahoo Mail Pro (Monthly) $0.99 /month
- Monthlyest. Yahoo Mail 1TB Plan $9.99 /month
- Weeklyest. Yahoo Mail Plus $4.99 /week ~$21.68/mo
- Annual Yahoo Mail Pro (Yearly) $9.99 /year ~$0.83/mo
- One-timeest. Yahoo Mail Plus (Mobile Only) $1.99 one-time
- One-timeest. Yahoo Mail 100GB Plan $1.99 one-time
6 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 26.17.0
- Released
- Dec 11, 2012
- Last Updated
- May 1, 2026
- File Size
- 305.3 MB
- Required OS
- 17.0
- Content Rating
- 4+
- Category
- Productivity
- Price
- Free
- Currency
- USD
- Languages
- Arabic, BN, Danish, Dutch, English, French, German, Greek, GU, Hebrew, Hindi, Indonesian, Italian, KN, Korean, Malay, MR, Polish, Portuguese, Romanian, Russian, Chinese, Spanish, Swedish, TA, TE, Thai, Chinese, Vietnamese
- Developer
- Yahoo
What's new in v26.17.0
The new Yahoo Mail experience includes features designed to simplify your life including AI-powered capabilities, making it easier to help stay organized, in touch and on top of your inbox. Now, never miss a moment with Planner.
Fun Numbers - share these
$29
every second
$1.8K
every minute
$105.3K
every hour
$2.53M
every day
- ☕ Buys 506K $5 coffees every day
- 👨💻 Pays for 5K senior engineer salaries per year
- 🚗 Earns enough for 22K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
784.5M
estimated from 4,614,506 ratings
Active Users (MAU est.)
234.6M
29.9% of installs · PRODUCTIVITY category benchmark
Rating
4.69 ★
4.6M reviews
Monetization
Subscription (~$9.99/mo)
Rating Distribution
5★
3.8M
4★
477K
3★
157K
2★
52K
1★
117K
Compare Yahoo Mail: Your Email & Inbox or explore similar apps
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Popular head-to-head comparisons
Frequently Asked About Yahoo Mail: Your Email & Inbox
How much money does Yahoo Mail: Your Email & Inbox make on the App Store? ⌄
Yahoo Mail: Your Email & Inbox has an estimated App Store revenue of $75.84M per month (~$910.04M per year, $2.53M per day) with a likely range of $41.71M to $109.96M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Yahoo Mail: Your Email & Inbox get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (4.6M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 784.5M total iOS downloads for Yahoo Mail: Your Email & Inbox - and roughly 234.6M monthly active users on iPhone and iPad.
Is Yahoo Mail: Your Email & Inbox a top grossing iOS app and what is its App Store rank? ⌄
Yahoo Mail: Your Email & Inbox is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Yahoo Mail: Your Email & Inbox compares to other highest-grossing iPhone and iPad apps.
How is Yahoo Mail: Your Email & Inbox App Store revenue estimated? ⌄
Rev.now estimates Yahoo Mail: Your Email & Inbox App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Yahoo Mail: Your Email & Inbox offer on iOS? ⌄
Yahoo Mail: Your Email & Inbox offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Yahoo Mail: Your Email & Inbox App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Yahoo Mail: Your Email & Inbox side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Yahoo Mail: Your Email & Inbox? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Yahoo Mail: Your Email & Inbox. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
