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REV.NOW
Yoga | Down Dog earns about
$4.55M/month
range $2.50M – $6.59M · $54.54M/year
Live data · refreshed every hour
Per Day
$151.5K
$83.3K – $219.7K
Per Week
$1.06M
$583.3K – $1.54M
Per Month
$4.55M
$2.50M – $6.59M
Per Year
$54.54M
$30.00M – $79.09M
Lifetime
$136.36M
$75.00M – $197.72M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Yoga | Down Dog
Auto-generated from this app's real revenue ($4.55M/month · $54.54M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
70/100
Opportunity
65/100
Cloneability
$3
Revenue / install
✓ Features to copy
- subscription paywall (~$12.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $12.99/mo - undercut by 30-50% to win price-sensitive users
- last updated 17 months ago - ship faster, advertise the freshness
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Yoga | Down Dog is at $12.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Yoga | Down Dog for 30 days - here's what I'd do differently"
- "Why Yoga | Down Dog costs $12.99/mo when ours costs $7.79"
- "The health & fitness app Yoga | Down Dog won't tell you these 3 things"
Monetization
Subscription (~$12.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
48.6M installs · 22.3% active · 2.3% pay
In-App Purchases 3
- Subscription Down Dog Membership2 tiers $2.99 – $7.99 range
- Subscription Pro Membership3 tiers $3.99 – $99.99 range
- Subscription All Access Subscription2 tiers $12.99 – $59.99 range
3 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 7.5.2
- Released
- Aug 2, 2015
- Last Updated
- Dec 18, 2024
- File Size
- 75.2 MB
- Required OS
- 12.0
- Content Rating
- 4+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Turkish
- Developer
- Yoga Buddhi Co.
What's new in v7.5.2
You can now like or exclude specific poses!
Fun Numbers - share these
$2
every second
$105
every minute
$6.3K
every hour
$151.5K
every day
- ☕ Buys 30K $5 coffees every day
- 👨💻 Pays for 303 senior engineer salaries per year
- 🚗 Earns enough for 1K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 3 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
48.6M
estimated from 324,225 ratings
Active Users (MAU est.)
10.8M
22.3% of installs · HEALTH_AND_FITNESS category benchmark
Rating
4.92 ★
324K reviews
Monetization
Subscription (~$12.99/mo)
Rating Distribution
5★
305K
4★
16K
3★
2K
2★
483
1★
646
Compare Yoga | Down Dog or explore similar apps
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Frequently Asked About Yoga | Down Dog
How much money does Yoga | Down Dog make on the App Store? ⌄
Yoga | Down Dog has an estimated App Store revenue of $4.55M per month (~$54.54M per year, $151.5K per day) with a likely range of $2.50M to $6.59M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Yoga | Down Dog get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (324K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 48.6M total iOS downloads for Yoga | Down Dog - and roughly 10.8M monthly active users on iPhone and iPad.
Is Yoga | Down Dog a top grossing iOS app and what is its App Store rank? ⌄
Yoga | Down Dog is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Yoga | Down Dog compares to other highest-grossing iPhone and iPad apps.
How is Yoga | Down Dog App Store revenue estimated? ⌄
Rev.now estimates Yoga | Down Dog App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Yoga | Down Dog offer on iOS? ⌄
Yoga | Down Dog offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Yoga | Down Dog App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Yoga | Down Dog side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Yoga | Down Dog? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Yoga | Down Dog. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
