Ancestry: Family History & DNA vs Morcombe's Birds of Australia

Ancestry: Family History & DNA

Ancestry.com
Google Play
$108.0K/mo
~$1.30M/yr · 13.0M installs
VS

Morcombe's Birds of Australia

mydigitalearth.com
Google Play
$4.9K/mo
~$59.4K/yr · 22K installs
Revenue winner Ancestry: Family History & DNA wins +2084% vs other
Installs winner Ancestry: Family History & DNA wins +59922% vs other
MAU winner Ancestry: Family History & DNA wins +22013% vs other
Rating winner Ancestry: Family History & DNA wins +15% vs other

Why Ancestry: Family History & DNA is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Ancestry: Family History & DNA earns roughly 22× more per month than Morcombe's Birds of Australia - $108.0K vs $4.9K.
  2. Subscription model. Ancestry: Family History & DNA runs a $12.97/mo subscription that compounds; Morcombe's Birds of Australia relies on one-shot IAP or ads.
  3. Bigger install base. Ancestry: Family History & DNA has ~13.0M lifetime installs vs Morcombe's Birds of Australia's ~22K - 600.2× the funnel top.
  4. Better app store reviews. Ancestry: Family History & DNA sits at 4.61★ vs 4.00★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full Ancestry: Family History & DNA report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Ancestry: Family History & DNA
vs
Morcombe's Birds of Australia
Monthly revenue (est.)?
$108.0K
$4.9K
Annual revenue (est.)
$1.30M
$59.4K
Lifetime installs (est.)
13.0M
22K
Monthly active users (est.)?
456K
2K
App Store rating
4.61★
4.00★
Total ratings
179K
338
US grossing rank
-
=
-
Cheapest monthly sub
$12.97
No sub
IAP tiers detected
0 tiers
=
0 tiers

Ancestry: Family History & DNA

Ancestry.com
Google Play
Category
Books & Reference
Price
Free
Released
Nov 2, 2011
Last updated
Apr 28, 2026
File size
-
Content rating
Everyone
Version
VARY
Languages
-
View full Ancestry: Family History & DNA report →

Morcombe's Birds of Australia

mydigitalearth.com
Google Play
Category
Books & Reference
Price
USD18.99
Released
Jun 30, 2011
Last updated
Sep 7, 2024
File size
-
Content rating
Everyone
Version
1.7.6
Languages
-
View full Morcombe's Birds of Australia report →

Ancestry: Family History & DNA trajectory

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Morcombe's Birds of Australia trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Ancestry: Family History & DNA or Morcombe's Birds of Australia? v
Ancestry: Family History & DNA earns about $108.0K per month, while Morcombe's Birds of Australia earns about $4.9K. That is a 21.8× revenue gap (~$103.1K more per month for Ancestry: Family History & DNA). Annual revenue: Ancestry: Family History & DNA ≈ $1.30M/year, Morcombe's Birds of Australia ≈ $59.4K/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Ancestry: Family History & DNA or Morcombe's Birds of Australia? v
Ancestry: Family History & DNA leads with about 13.0M estimated downloads vs 22K for Morcombe's Birds of Australia - a 600.2× gap. Ancestry: Family History & DNA reports 10,000,000+ installs on Google Play. Morcombe's Birds of Australia reports 10,000+ installs on Google Play.
Are Ancestry: Family History & DNA and Morcombe's Birds of Australia in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Books & Reference category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Ancestry: Family History & DNA and Morcombe's Birds of Australia offer? v
Ancestry: Family History & DNA: IAP range $0.99 - $169.99 per item. Morcombe's Birds of Australia: no IAP detected on the public listing. Ancestry: Family History & DNA runs a "Subscription (~$12.97/mo)" monetization model; Morcombe's Birds of Australia runs "Paid app ($18.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Ancestry: Family History & DNA or Morcombe's Birds of Australia? v
Ancestry: Family History & DNA edges ahead with ★ 4.6 vs ★ 4.0 (gap of 0.6 stars). Rating volume: Ancestry: Family History & DNA 31K ratings, Morcombe's Birds of Australia 8 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Ancestry: Family History & DNA vs Morcombe's Birds of Australia revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $108.0K for Ancestry: Family History & DNA and $4.9K for Morcombe's Birds of Australia are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Books & Reference) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Ancestry: Family History & DNA or Morcombe's Birds of Australia to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.