Ayla vs Instagram
Ayla
Ayla Anywhere
Google Play
$0/mo
~$0/yr · 1K installs
VS
Instagram
Google Play
$37.49M/mo
~$449.91M/yr · 7.5B installs
Revenue winner
Instagram wins
+3749234800% vs other
Installs winner
Instagram wins
+640481201% vs other
MAU winner
Instagram wins
+142964476% vs other
Rating winner
Instagram wins
+401% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 37492348× more per month than Ayla - $37.49M vs $0.
- Subscription model. Instagram runs a $1.38/mo subscription that compounds; Ayla relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Ayla's ~1K - 6404813.0× the funnel top.
- Better app store reviews. Instagram sits at 4.01★ vs 0.00★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Ayla
vs
Instagram
Monthly revenue (est.)?
$0
▶
$37.49M
Annual revenue (est.)
$0
▶
$449.91M
Lifetime installs (est.)
1K
▶
7.5B
Monthly active users (est.)?
130.48
▶
186.5M
App Store rating
-
▶
4.01★
Total ratings
0
▶
167.7M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$1.38
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Lifestyle
- Price
- Free
- Released
- May 24, 2025
- Last updated
- Dec 16, 2025
- File size
- -
- Content rating
- Teen
- Version
- 1.0.1
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 12, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Ayla trajectory
Instagram trajectory
FAQ
Which makes more money, Ayla or Instagram? v
Instagram earns about $37.49M per month, while Ayla earns about $0. That is a ∞× revenue gap (~$37.49M more per month for Instagram). Annual revenue: Ayla ≈ $0/year, Instagram ≈ $449.91M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Ayla or Instagram? v
Instagram leads with about 7.5B estimated downloads vs 1K for Ayla - a 6404813.0× gap. Ayla reports 1,000+ installs on Google Play. Instagram reports 5,000,000,000+ installs on Google Play.
Are Ayla and Instagram in the same Google Play category and competing for the same money? v
No - Ayla is in Lifestyle and Instagram is in Social. They share screen-time attention but earn money in different niches: Ayla from lifestyle monetization patterns, Instagram from social.
What in-app purchases and subscription pricing do Ayla and Instagram offer? v
Ayla: no IAP detected on the public listing. Instagram: IAP range $0.19 - $10,000.00 per item. Ayla runs a "No App Store revenue (monetizes off-store)" monetization model; Instagram runs "Subscription (~$1.38/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Ayla or Instagram? v
Instagram edges ahead with a higher overall score (gap of 4.0 stars). Rating volume: Ayla 0 ratings, Instagram 4.6M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Ayla vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Ayla and $37.49M for Instagram are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Lifestyle / Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Ayla or Instagram to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.