Bluey: Let's Play! vs Barbie Color Creations
Bluey: Let's Play!
Budge Studios
App Store
$10.98M/mo
~$131.74M/yr · 172.8M installs
VS
Barbie Color Creations
StoryToys
Google Play
$283.5K/mo
~$3.40M/yr · 14.9M installs
Revenue winner
Bluey: Let's Play! wins
+3773% vs other
Installs winner
Bluey: Let's Play! wins
+1059% vs other
MAU winner
Bluey: Let's Play! wins
+3778% vs other
Rating winner
Bluey: Let's Play! wins
+3% vs other
Why Bluey: Let's Play! is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Bluey: Let's Play! earns roughly 39× more per month than Barbie Color Creations - $10.98M vs $283.5K.
- Aggressive pricing. Bluey: Let's Play! undercuts at $6.99/mo vs $8.92/mo - converts a higher % of free users.
- Bigger install base. Bluey: Let's Play! has ~172.8M lifetime installs vs Barbie Color Creations's ~14.9M - 11.6× the funnel top.
- More monetization surfaces. Bluey: Let's Play! runs 5 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Bluey: Let's Play! report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Bluey: Let's Play!
vs
Barbie Color Creations
Monthly revenue (est.)?
$10.98M
◀
$283.5K
Annual revenue (est.)
$131.74M
◀
$3.40M
Lifetime installs (est.)
172.8M
◀
14.9M
Monthly active users (est.)?
48.6M
◀
1.3M
App Store rating
4.30★
◀
4.17★
Total ratings
1.0M
◀
12K
US grossing rank
-
=
-
Cheapest monthly sub
$6.99
▶
$8.92
IAP tiers detected
5 tiers
◀
0 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Aug 13, 2023
- Last updated
- May 6, 2026
- File size
- 166.3 MB
- Content rating
- 4+
- Version
- 2026.5.1
- Languages
- English, French, German, Italian, Japanese, Korean +5 more
- Category
- Entertainment
- Price
- Free
- Released
- Jun 23, 2023
- Last updated
- Apr 27, 2026
- File size
- -
- Content rating
- Everyone
- Version
- VARY
- Languages
- -
Bluey: Let's Play! trajectory
Barbie Color Creations trajectory
FAQ
Which makes more money, Bluey: Let's Play! or Barbie Color Creations? v
Bluey: Let's Play! earns about $10.98M per month, while Barbie Color Creations earns about $283.5K. That is a 38.7× revenue gap (~$10.70M more per month for Bluey: Let's Play!). Annual revenue: Bluey: Let's Play! ≈ $131.74M/year, Barbie Color Creations ≈ $3.40M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Bluey: Let's Play! or Barbie Color Creations? v
Bluey: Let's Play! leads with about 172.8M estimated downloads vs 14.9M for Barbie Color Creations - a 11.6× gap. Bluey: Let's Play!'s App Store downloads are estimated from 1.0M ratings × the standard 1:75 ratio. Barbie Color Creations reports 10,000,000+ installs on Google Play.
Are Bluey: Let's Play! and Barbie Color Creations in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Bluey: Let's Play! and Barbie Color Creations offer? v
Bluey: Let's Play!: IAP range 5 tiers detected. Barbie Color Creations: IAP range $1.99 - $39.99 per item. Bluey: Let's Play! runs a "Subscription (~$6.99/mo)" monetization model; Barbie Color Creations runs "Subscription (~$8.92/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Bluey: Let's Play! or Barbie Color Creations? v
Bluey: Let's Play! edges ahead with ★ 4.3 vs ★ 4.2 (gap of 0.1 stars). Rating volume: Bluey: Let's Play! 1.0M ratings, Barbie Color Creations 105 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Bluey: Let's Play! vs Barbie Color Creations revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $10.98M for Bluey: Let's Play! and $283.5K for Barbie Color Creations are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Bluey: Let's Play! or Barbie Color Creations to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.