Bluey: Let's Play! vs Color Pop AI - Coloring Book
Bluey: Let's Play!
Budge Studios
App Store
$3.07M/mo
~$36.89M/yr · 172.8M installs
VS
Color Pop AI - Coloring Book
MWM
App Store
$2.23M/mo
~$26.78M/yr · 106.2M installs
Revenue winner
Bluey: Let's Play! wins
+38% vs other
Installs winner
Bluey: Let's Play! wins
+63% vs other
MAU winner
Bluey: Let's Play! wins
+59% vs other
Rating winner
Color Pop AI - Coloring Book wins
+11% vs other
Why Bluey: Let's Play! is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Aggressive pricing. Bluey: Let's Play! undercuts at $6.99/mo vs $7.99/mo - converts a higher % of free users.
- Bigger install base. Bluey: Let's Play! has ~172.8M lifetime installs vs Color Pop AI - Coloring Book's ~106.2M - 1.6× the funnel top.
→ Find more apps with this revenue gap · Full Bluey: Let's Play! report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Bluey: Let's Play!
vs
Color Pop AI - Coloring Book
Monthly revenue (est.)?
$3.07M
◀
$2.23M
Annual revenue (est.)
$36.89M
◀
$26.78M
Lifetime installs (est.)
172.8M
◀
106.2M
Monthly active users (est.)?
13.7M
◀
8.6M
App Store rating
4.30★
▶
4.76★
Total ratings
1.0M
◀
708K
US grossing rank
-
=
-
Cheapest monthly sub
$6.99
▶
$7.99
IAP tiers detected
5 tiers
▶
10 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Aug 13, 2023
- Last updated
- May 6, 2026
- File size
- 166.3 MB
- Content rating
- 4+
- Version
- 2026.5.1
- Languages
- English, French, German, Italian, Japanese, Korean +5 more
- Category
- Entertainment
- Price
- Free
- Released
- Aug 3, 2020
- Last updated
- May 6, 2026
- File size
- 332.0 MB
- Content rating
- 12+
- Version
- 2.63.01
- Languages
- Arabic, Dutch, English, French, German, Indonesian +9 more
Bluey: Let's Play! trajectory
Color Pop AI - Coloring Book trajectory
FAQ
Which makes more money, Bluey: Let's Play! or Color Pop AI - Coloring Book? v
Bluey: Let's Play! earns about $3.07M per month, while Color Pop AI - Coloring Book earns about $2.23M. That is a 1.4× revenue gap (~$842.6K more per month for Bluey: Let's Play!). Annual revenue: Bluey: Let's Play! ≈ $36.89M/year, Color Pop AI - Coloring Book ≈ $26.78M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Bluey: Let's Play! or Color Pop AI - Coloring Book? v
Bluey: Let's Play! leads with about 172.8M estimated downloads vs 106.2M for Color Pop AI - Coloring Book - a 1.6× gap. Bluey: Let's Play!'s App Store downloads are estimated from 1.0M ratings × the standard 1:75 ratio. Color Pop AI - Coloring Book's App Store downloads are estimated from 708K ratings.
Are Bluey: Let's Play! and Color Pop AI - Coloring Book in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Bluey: Let's Play! and Color Pop AI - Coloring Book offer? v
Bluey: Let's Play!: IAP range 5 tiers detected. Color Pop AI - Coloring Book: IAP range 10 tiers detected. Bluey: Let's Play! runs a "Subscription (~$6.99/mo)" monetization model; Color Pop AI - Coloring Book runs "Subscription (~$7.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Bluey: Let's Play! or Color Pop AI - Coloring Book? v
Color Pop AI - Coloring Book edges ahead with ★ 4.8 vs ★ 4.3 (gap of 0.5 stars). Rating volume: Bluey: Let's Play! 1.0M ratings, Color Pop AI - Coloring Book 708K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Bluey: Let's Play! vs Color Pop AI - Coloring Book revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.07M for Bluey: Let's Play! and $2.23M for Color Pop AI - Coloring Book are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Bluey: Let's Play! or Color Pop AI - Coloring Book to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.