Canva: AI Video & Photo Editor vs Unfold: Reels & Story Maker
Canva: AI Video & Photo Editor
Canva
App Store
$26.77M/mo
~$321.26M/yr · 567.1M installs
VS
Unfold: Reels & Story Maker
Squarespace, Inc.
App Store
$3.18M/mo
~$38.18M/yr · 23.7M installs
Revenue winner
Canva: AI Video & Photo Editor wins
+741% vs other
Installs winner
Canva: AI Video & Photo Editor wins
+2289% vs other
MAU winner
Canva: AI Video & Photo Editor wins
+2297% vs other
Rating winner
Canva: AI Video & Photo Editor wins
+0% vs other
Why Canva: AI Video & Photo Editor is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Canva: AI Video & Photo Editor earns roughly 8× more per month than Unfold: Reels & Story Maker - $26.77M vs $3.18M.
- Premium pricing. Canva: AI Video & Photo Editor charges $14.99/mo vs Unfold: Reels & Story Maker's $2.99/mo - higher ARPU per converted user.
- Bigger install base. Canva: AI Video & Photo Editor has ~567.1M lifetime installs vs Unfold: Reels & Story Maker's ~23.7M - 23.9× the funnel top.
- Charts placement. Canva: AI Video & Photo Editor ranks #26 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.
→ Find more apps with this revenue gap · Full Canva: AI Video & Photo Editor report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Canva: AI Video & Photo Editor
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$26.77M
◀
$3.18M
Annual revenue (est.)
$321.26M
◀
$38.18M
Lifetime installs (est.)
567.1M
◀
23.7M
Monthly active users (est.)?
181.5M
◀
7.6M
App Store rating
4.88★
◀
4.86★
Total ratings
3.3M
◀
158K
US grossing rank
#26
◀
-
Cheapest monthly sub
$14.99
◀
$2.99
IAP tiers detected
9 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 15, 2014
- Last updated
- May 7, 2026
- File size
- 126.5 MB
- Content rating
- 12+
- Version
- 4.207.0
- Languages
- AF, SQ, Arabic, HY, AS, AZ +77 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 12, 2017
- Last updated
- Apr 28, 2026
- File size
- 268.1 MB
- Content rating
- 17+
- Version
- 8.158.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +5 more
Canva: AI Video & Photo Editor trajectory
Unfold: Reels & Story Maker trajectory
FAQ
Which makes more money, Canva: AI Video & Photo Editor or Unfold: Reels & Story Maker? v
Canva: AI Video & Photo Editor earns about $26.77M per month, while Unfold: Reels & Story Maker earns about $3.18M. That is a 8.4× revenue gap (~$23.59M more per month for Canva: AI Video & Photo Editor). Annual revenue: Canva: AI Video & Photo Editor ≈ $321.26M/year, Unfold: Reels & Story Maker ≈ $38.18M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Canva: AI Video & Photo Editor or Unfold: Reels & Story Maker? v
Canva: AI Video & Photo Editor leads with about 567.1M estimated downloads vs 23.7M for Unfold: Reels & Story Maker - a 23.9× gap. Canva: AI Video & Photo Editor's App Store downloads are estimated from 3.3M ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are Canva: AI Video & Photo Editor and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Canva: AI Video & Photo Editor and Unfold: Reels & Story Maker offer? v
Canva: AI Video & Photo Editor: IAP range 9 tiers detected. Unfold: Reels & Story Maker: IAP range 10 tiers detected. Canva: AI Video & Photo Editor runs a "Subscription (~$10.00/mo) · calibrated by US grossing rank #26" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Canva: AI Video & Photo Editor or Unfold: Reels & Story Maker? v
Canva: AI Video & Photo Editor edges ahead with ★ 4.9 vs ★ 4.9 (gap of 0.0 stars). Rating volume: Canva: AI Video & Photo Editor 3.3M ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Canva: AI Video & Photo Editor vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $26.77M for Canva: AI Video & Photo Editor and $3.18M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Canva: AI Video & Photo Editor or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.