CapCut: Photo & Video Editor vs Persona: AI Beauty Editor

CapCut: Photo & Video Editor

Bytedance Pte. Ltd
App Store
$9.47M/mo
~$113.59M/yr · 188.2M installs
VS

Persona: AI Beauty Editor

Ticket To The Moon, Inc.
App Store
$448.9K/mo
~$5.39M/yr · 4.4M installs
Revenue winner CapCut: Photo & Video Editor wins +2009% vs other
Installs winner CapCut: Photo & Video Editor wins +4196% vs other
MAU winner CapCut: Photo & Video Editor wins +1093% vs other
Rating winner Persona: AI Beauty Editor wins +3% vs other

Why CapCut: Photo & Video Editor is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. CapCut: Photo & Video Editor earns roughly 21× more per month than Persona: AI Beauty Editor - $9.47M vs $448.9K.
  2. Aggressive pricing. CapCut: Photo & Video Editor undercuts at $7.99/mo vs $9.99/mo - converts a higher % of free users.
  3. Bigger install base. CapCut: Photo & Video Editor has ~188.2M lifetime installs vs Persona: AI Beauty Editor's ~4.4M - 43.0× the funnel top.
  4. More monetization surfaces. CapCut: Photo & Video Editor runs 6 IAP tiers vs 5 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full CapCut: Photo & Video Editor report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

CapCut: Photo & Video Editor
vs
Persona: AI Beauty Editor
Monthly revenue (est.)?
$9.47M
$448.9K
Annual revenue (est.)
$113.59M
$5.39M
Lifetime installs (est.)
188.2M
4.4M
Monthly active users (est.)?
16.6M
1.4M
App Store rating
4.62★
4.77★
Total ratings
1.1M
40K
US grossing rank
#23
-
Cheapest monthly sub
$7.99
$9.99
IAP tiers detected
6 tiers
5 tiers

CapCut: Photo & Video Editor

Bytedance Pte. Ltd
App Store
Category
Photo & Video
Price
Free
Released
Apr 14, 2020
Last updated
Apr 29, 2026
File size
730.0 MB
Content rating
12+
Version
17.6.0
Languages
Arabic, English, French, Hebrew, Indonesian, Italian +14 more
View full CapCut: Photo & Video Editor report →

Persona: AI Beauty Editor

Ticket To The Moon, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Apr 20, 2021
Last updated
May 8, 2026
File size
239.0 MB
Content rating
4+
Version
1.15.28
Languages
Arabic, Danish, Dutch, English, Finnish, French +19 more
View full Persona: AI Beauty Editor report →

CapCut: Photo & Video Editor trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Persona: AI Beauty Editor trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, CapCut: Photo & Video Editor or Persona: AI Beauty Editor? v
CapCut: Photo & Video Editor earns about $9.47M per month, while Persona: AI Beauty Editor earns about $448.9K. That is a 21.1× revenue gap (~$9.02M more per month for CapCut: Photo & Video Editor). Annual revenue: CapCut: Photo & Video Editor ≈ $113.59M/year, Persona: AI Beauty Editor ≈ $5.39M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, CapCut: Photo & Video Editor or Persona: AI Beauty Editor? v
CapCut: Photo & Video Editor leads with about 188.2M estimated downloads vs 4.4M for Persona: AI Beauty Editor - a 43.0× gap. CapCut: Photo & Video Editor's App Store downloads are estimated from 1.1M ratings × the standard 1:75 ratio. Persona: AI Beauty Editor's App Store downloads are estimated from 40K ratings.
Are CapCut: Photo & Video Editor and Persona: AI Beauty Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do CapCut: Photo & Video Editor and Persona: AI Beauty Editor offer? v
CapCut: Photo & Video Editor: IAP range 6 tiers detected. Persona: AI Beauty Editor: IAP range 5 tiers detected. CapCut: Photo & Video Editor runs a "Subscription (~$7.50/mo) · calibrated by US grossing rank #23" monetization model; Persona: AI Beauty Editor runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, CapCut: Photo & Video Editor or Persona: AI Beauty Editor? v
Persona: AI Beauty Editor edges ahead with ★ 4.8 vs ★ 4.6 (gap of 0.1 stars). Rating volume: CapCut: Photo & Video Editor 1.1M ratings, Persona: AI Beauty Editor 40K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these CapCut: Photo & Video Editor vs Persona: AI Beauty Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $9.47M for CapCut: Photo & Video Editor and $448.9K for Persona: AI Beauty Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare CapCut: Photo & Video Editor or Persona: AI Beauty Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.