CapCut: Photo & Video Editor vs Unfold: Reels & Story Maker
CapCut: Photo & Video Editor
Bytedance Pte. Ltd
App Store
$14.18M/mo
~$170.17M/yr · 189.3M installs
VS
Unfold: Reels & Story Maker
Squarespace, Inc.
App Store
$2.39M/mo
~$28.66M/yr · 23.8M installs
Revenue winner
CapCut: Photo & Video Editor wins
+494% vs other
Installs winner
CapCut: Photo & Video Editor wins
+697% vs other
MAU winner
CapCut: Photo & Video Editor wins
+193% vs other
Rating winner
Unfold: Reels & Story Maker wins
+5% vs other
Why CapCut: Photo & Video Editor is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- CapCut: Photo & Video Editor earns roughly 6× more per month than Unfold: Reels & Story Maker - $14.18M vs $2.39M.
- Premium pricing. CapCut: Photo & Video Editor charges $7.99/mo vs Unfold: Reels & Story Maker's $2.99/mo - higher ARPU per converted user.
- Bigger install base. CapCut: Photo & Video Editor has ~189.3M lifetime installs vs Unfold: Reels & Story Maker's ~23.8M - 8.0× the funnel top.
- Charts placement. CapCut: Photo & Video Editor ranks #16 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.
→ Find more apps with this revenue gap · Full CapCut: Photo & Video Editor report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
CapCut: Photo & Video Editor
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$14.18M
◀
$2.39M
Annual revenue (est.)
$170.17M
◀
$28.66M
Lifetime installs (est.)
189.3M
◀
23.8M
Monthly active users (est.)?
16.7M
◀
5.7M
App Store rating
4.62★
▶
4.86★
Total ratings
1.1M
◀
158K
US grossing rank
#16
◀
-
Cheapest monthly sub
$7.99
◀
$2.99
IAP tiers detected
6 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Apr 14, 2020
- Last updated
- Jun 30, 2026
- File size
- 744.5 MB
- Content rating
- 12+
- Version
- 18.4.0
- Languages
- Arabic, English, French, Hebrew, Indonesian, Italian +14 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 12, 2017
- Last updated
- Jun 22, 2026
- File size
- 312.5 MB
- Content rating
- 17+
- Version
- 8.160.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +5 more
CapCut: Photo & Video Editor trajectory
Unfold: Reels & Story Maker trajectory
FAQ
Which makes more money, CapCut: Photo & Video Editor or Unfold: Reels & Story Maker? v
CapCut: Photo & Video Editor earns about $14.18M per month, while Unfold: Reels & Story Maker earns about $2.39M. That is a 5.9× revenue gap (~$11.79M more per month for CapCut: Photo & Video Editor). Annual revenue: CapCut: Photo & Video Editor ≈ $170.17M/year, Unfold: Reels & Story Maker ≈ $28.66M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, CapCut: Photo & Video Editor or Unfold: Reels & Story Maker? v
CapCut: Photo & Video Editor leads with about 189.3M estimated downloads vs 23.8M for Unfold: Reels & Story Maker - a 8.0× gap. CapCut: Photo & Video Editor's App Store downloads are estimated from 1.1M ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are CapCut: Photo & Video Editor and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do CapCut: Photo & Video Editor and Unfold: Reels & Story Maker offer? v
CapCut: Photo & Video Editor: IAP range 6 tiers detected. Unfold: Reels & Story Maker: IAP range 10 tiers detected. CapCut: Photo & Video Editor runs a "Subscription (~$7.50/mo) · calibrated by US grossing rank #16" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, CapCut: Photo & Video Editor or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker edges ahead with ★ 4.9 vs ★ 4.6 (gap of 0.2 stars). Rating volume: CapCut: Photo & Video Editor 1.1M ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these CapCut: Photo & Video Editor vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $14.18M for CapCut: Photo & Video Editor and $2.39M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare CapCut: Photo & Video Editor or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.