Esti: Aesthetic Photo Editor vs Instagram
Esti: Aesthetic Photo Editor
Prequel Inc.
App Store
$21.9K/mo
~$263.4K/yr · 1.7M installs
VS
Instagram, Inc.
App Store
$12.28M/mo
~$147.39M/yr · 1.6B installs
Revenue winner
Instagram wins
+55858% vs other
Installs winner
Instagram wins
+92633% vs other
MAU winner
Instagram wins
+4625% vs other
Rating winner
Instagram wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 560× more per month than Esti: Aesthetic Photo Editor - $12.28M vs $21.9K.
- Premium pricing. Instagram charges $14.99/mo vs Esti: Aesthetic Photo Editor's $1.25/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Esti: Aesthetic Photo Editor's ~1.7M - 927.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Esti: Aesthetic Photo Editor
vs
Instagram
Monthly revenue (est.)?
$21.9K
▶
$12.28M
Annual revenue (est.)
$263.4K
▶
$147.39M
Lifetime installs (est.)
1.7M
▶
1.6B
Monthly active users (est.)?
544K
▶
25.7M
App Store rating
4.61★
▶
4.69★
Total ratings
16K
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$1.25
▶
$14.99
IAP tiers detected
6 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 25, 2023
- Last updated
- Jul 2, 2026
- File size
- 267.7 MB
- Content rating
- 12+
- Version
- 1.44.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +7 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Esti: Aesthetic Photo Editor trajectory
Instagram trajectory
FAQ
Which makes more money, Esti: Aesthetic Photo Editor or Instagram? v
Instagram earns about $12.28M per month, while Esti: Aesthetic Photo Editor earns about $21.9K. That is a 559.6× revenue gap (~$12.26M more per month for Instagram). Annual revenue: Esti: Aesthetic Photo Editor ≈ $263.4K/year, Instagram ≈ $147.39M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Esti: Aesthetic Photo Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 1.7M for Esti: Aesthetic Photo Editor - a 927.3× gap. Esti: Aesthetic Photo Editor's App Store downloads are estimated from 16K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are Esti: Aesthetic Photo Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Esti: Aesthetic Photo Editor and Instagram offer? v
Esti: Aesthetic Photo Editor: IAP range 6 tiers detected. Instagram: IAP range 2 tiers detected. Esti: Aesthetic Photo Editor runs a "Subscription (~$1.25/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Esti: Aesthetic Photo Editor or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Esti: Aesthetic Photo Editor 16K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Esti: Aesthetic Photo Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $21.9K for Esti: Aesthetic Photo Editor and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Esti: Aesthetic Photo Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.