ExpressVPN · Secure & Fast VPN vs Mullvad VPN
ExpressVPN · Secure & Fast VPN
Express VPN
App Store
$6.01M/mo
~$72.08M/yr · 62.2M installs
VS
Mullvad VPN
Mullvad VPN AB
App Store
$1.5K/mo
~$18.3K/yr · 106K installs
Revenue winner
ExpressVPN · Secure & Fast VPN wins
+393023% vs other
Installs winner
ExpressVPN · Secure & Fast VPN wins
+58288% vs other
MAU winner
ExpressVPN · Secure & Fast VPN wins
+51570% vs other
Rating winner
ExpressVPN · Secure & Fast VPN wins
+13% vs other
Why ExpressVPN · Secure & Fast VPN is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- ExpressVPN · Secure & Fast VPN earns roughly 3931× more per month than Mullvad VPN - $6.01M vs $1.5K.
- Subscription model. ExpressVPN · Secure & Fast VPN runs a $11.99/mo subscription that compounds; Mullvad VPN relies on one-shot IAP or ads.
- Bigger install base. ExpressVPN · Secure & Fast VPN has ~62.2M lifetime installs vs Mullvad VPN's ~106K - 583.9× the funnel top.
- More monetization surfaces. ExpressVPN · Secure & Fast VPN runs 6 IAP tiers vs 4 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full ExpressVPN · Secure & Fast VPN report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
ExpressVPN · Secure & Fast VPN
vs
Mullvad VPN
Monthly revenue (est.)?
$6.01M
◀
$1.5K
Annual revenue (est.)
$72.08M
◀
$18.3K
Lifetime installs (est.)
62.2M
◀
106K
Monthly active users (est.)?
6.2M
◀
12K
App Store rating
4.68★
◀
4.14★
Total ratings
414K
◀
1K
US grossing rank
-
=
-
Cheapest monthly sub
$11.99
◀
No sub
IAP tiers detected
6 tiers
◀
4 tiers
- Category
- Utilities
- Price
- Free
- Released
- Aug 11, 2014
- Last updated
- May 4, 2026
- File size
- 181.8 MB
- Content rating
- 4+
- Version
- 12.52.0
- Languages
- Danish, Dutch, English, Finnish, French, German +11 more
- Category
- Utilities
- Price
- Free
- Released
- Apr 8, 2020
- Last updated
- Apr 21, 2026
- File size
- 46.3 MB
- Content rating
- 4+
- Version
- 2026.2
- Languages
- MY, Danish, Dutch, Finnish, French, German +14 more
ExpressVPN · Secure & Fast VPN trajectory
Mullvad VPN trajectory
FAQ
Which makes more money, ExpressVPN · Secure & Fast VPN or Mullvad VPN? v
ExpressVPN · Secure & Fast VPN earns about $6.01M per month, while Mullvad VPN earns about $1.5K. That is a 3931.2× revenue gap (~$6.01M more per month for ExpressVPN · Secure & Fast VPN). Annual revenue: ExpressVPN · Secure & Fast VPN ≈ $72.08M/year, Mullvad VPN ≈ $18.3K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, ExpressVPN · Secure & Fast VPN or Mullvad VPN? v
ExpressVPN · Secure & Fast VPN leads with about 62.2M estimated downloads vs 106K for Mullvad VPN - a 583.9× gap. ExpressVPN · Secure & Fast VPN's App Store downloads are estimated from 414K ratings × the standard 1:75 ratio. Mullvad VPN's App Store downloads are estimated from 1K ratings.
Are ExpressVPN · Secure & Fast VPN and Mullvad VPN in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do ExpressVPN · Secure & Fast VPN and Mullvad VPN offer? v
ExpressVPN · Secure & Fast VPN: IAP range 6 tiers detected. Mullvad VPN: IAP range 4 tiers detected. ExpressVPN · Secure & Fast VPN runs a "Subscription (~$11.99/mo, security)" monetization model; Mullvad VPN runs "Free + one-time IAP (4 tiers)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, ExpressVPN · Secure & Fast VPN or Mullvad VPN? v
ExpressVPN · Secure & Fast VPN edges ahead with ★ 4.7 vs ★ 4.1 (gap of 0.5 stars). Rating volume: ExpressVPN · Secure & Fast VPN 414K ratings, Mullvad VPN 1K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these ExpressVPN · Secure & Fast VPN vs Mullvad VPN revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $6.01M for ExpressVPN · Secure & Fast VPN and $1.5K for Mullvad VPN are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare ExpressVPN · Secure & Fast VPN or Mullvad VPN to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.