Facebook vs Instants, an Instagram app
Meta Platforms, Inc.
Google Play
$45.12M/mo
~$541.38M/yr · 11.8B installs
VS
Instants, an Instagram app
Instagram
Google Play
$0/mo
~$0/yr · 2.4M installs
Revenue winner
Facebook wins
+4511502900% vs other
Installs winner
Facebook wins
+492322% vs other
MAU winner
Facebook wins
+59521% vs other
Rating winner
Instants, an Instagram app wins
+2% vs other
Why Facebook is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Facebook earns roughly 45115029× more per month than Instants, an Instagram app - $45.12M vs $0.
- Bigger install base. Facebook has ~11.8B lifetime installs vs Instants, an Instagram app's ~2.4M - 4924.2× the funnel top.
→ Find more apps with this revenue gap · Full Facebook report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook
vs
Instants, an Instagram app
Monthly revenue (est.)?
$45.12M
◀
$0
Annual revenue (est.)
$541.38M
◀
$0
Lifetime installs (est.)
11.8B
◀
2.4M
Monthly active users (est.)?
319.0M
◀
535K
App Store rating
4.56★
▶
4.66★
Total ratings
183.0M
◀
9K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- -
- Last updated
- Jun 26, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- May 7, 2026
- Last updated
- Jun 2, 2026
- File size
- -
- Content rating
- Teen
- Version
- 433.0.0.0.72
- Languages
- -
Facebook trajectory
Instants, an Instagram app trajectory
FAQ
Which makes more money, Facebook or Instants, an Instagram app? v
Facebook earns about $45.12M per month, while Instants, an Instagram app earns about $0. That is a ∞× revenue gap (~$45.12M more per month for Facebook). Annual revenue: Facebook ≈ $541.38M/year, Instants, an Instagram app ≈ $0/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Instants, an Instagram app? v
Facebook leads with about 11.8B estimated downloads vs 2.4M for Instants, an Instagram app - a 4924.2× gap. Facebook reports 10,000,000,000+ installs on Google Play. Instants, an Instagram app reports 1,000,000+ installs on Google Play.
Are Facebook and Instants, an Instagram app in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and Instants, an Instagram app offer? v
Facebook: IAP range $0.05 - $10,000.00 per item. Instants, an Instagram app: no IAP detected on the public listing. Facebook runs a "Free + IAP (tiers not exposed by store)" monetization model; Instants, an Instagram app runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Instants, an Instagram app? v
Instants, an Instagram app edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Facebook 4.2M ratings, Instants, an Instagram app 94 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Instants, an Instagram app revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $45.12M for Facebook and $0 for Instants, an Instagram app are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Instants, an Instagram app to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.