Facebook vs Threads
Meta Platforms, Inc.
Google Play
$44.59M/mo
~$535.11M/yr · 11.7B installs
VS
Threads
Instagram
Google Play
$8.17M/mo
~$98.08M/yr · 619.4M installs
Revenue winner
Facebook wins
+446% vs other
Installs winner
Facebook wins
+1785% vs other
MAU winner
Facebook wins
+748% vs other
Rating winner
Facebook wins
+12% vs other
Why Facebook is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Facebook earns roughly 5× more per month than Threads - $44.59M vs $8.17M.
- Bigger install base. Facebook has ~11.7B lifetime installs vs Threads's ~619.4M - 18.8× the funnel top.
- Better app store reviews. Facebook sits at 4.56★ vs 4.06★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Facebook report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook
vs
Threads
Monthly revenue (est.)?
$44.59M
◀
$8.17M
Annual revenue (est.)
$535.11M
◀
$98.08M
Lifetime installs (est.)
11.7B
◀
619.4M
Monthly active users (est.)?
315.2M
◀
37.2M
App Store rating
4.56★
◀
4.06★
Total ratings
180.9M
◀
2.4M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$11.43
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- -
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- May 1, 2023
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- 427.1.0.49.72
- Languages
- -
Facebook trajectory
Threads trajectory
FAQ
Which makes more money, Facebook or Threads? v
Facebook earns about $44.59M per month, while Threads earns about $8.17M. That is a 5.5× revenue gap (~$36.42M more per month for Facebook). Annual revenue: Facebook ≈ $535.11M/year, Threads ≈ $98.08M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Threads? v
Facebook leads with about 11.7B estimated downloads vs 619.4M for Threads - a 18.8× gap. Facebook reports 10,000,000,000+ installs on Google Play. Threads reports 500,000,000+ installs on Google Play.
Are Facebook and Threads in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and Threads offer? v
Facebook: IAP range $0.05 - $10,000.00 per item. Threads: IAP range $0.99 - $131.99 per item. Facebook runs a "Free + IAP (tiers not exposed by store)" monetization model; Threads runs "Subscription (~$11.43/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Threads? v
Facebook edges ahead with ★ 4.6 vs ★ 4.1 (gap of 0.5 stars). Rating volume: Facebook 4.3M ratings, Threads 36K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Threads revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $44.59M for Facebook and $8.17M for Threads are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Threads to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.