Facebook vs Tumblr: Social Media & Art
Meta Platforms, Inc.
Google Play
$44.59M/mo
~$535.11M/yr · 11.7B installs
VS
Tumblr: Social Media & Art
Tumblr, Inc
Google Play
$1.99M/mo
~$23.91M/yr · 149.2M installs
Revenue winner
Facebook wins
+2138% vs other
Installs winner
Facebook wins
+7725% vs other
MAU winner
Facebook wins
+3481% vs other
Rating winner
Facebook wins
+20% vs other
Why Facebook is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Facebook earns roughly 22× more per month than Tumblr: Social Media & Art - $44.59M vs $1.99M.
- Bigger install base. Facebook has ~11.7B lifetime installs vs Tumblr: Social Media & Art's ~149.2M - 78.3× the funnel top.
- Better app store reviews. Facebook sits at 4.56★ vs 3.80★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Facebook report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook
vs
Tumblr: Social Media & Art
Monthly revenue (est.)?
$44.59M
◀
$1.99M
Annual revenue (est.)
$535.11M
◀
$23.91M
Lifetime installs (est.)
11.7B
◀
149.2M
Monthly active users (est.)?
315.2M
◀
8.8M
App Store rating
4.56★
◀
3.80★
Total ratings
180.9M
◀
3.7M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$12.19
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- -
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Aug 14, 2010
- Last updated
- May 2, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 44.4.0.108
- Languages
- -
Facebook trajectory
Tumblr: Social Media & Art trajectory
FAQ
Which makes more money, Facebook or Tumblr: Social Media & Art? v
Facebook earns about $44.59M per month, while Tumblr: Social Media & Art earns about $1.99M. That is a 22.4× revenue gap (~$42.60M more per month for Facebook). Annual revenue: Facebook ≈ $535.11M/year, Tumblr: Social Media & Art ≈ $23.91M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Tumblr: Social Media & Art? v
Facebook leads with about 11.7B estimated downloads vs 149.2M for Tumblr: Social Media & Art - a 78.3× gap. Facebook reports 10,000,000,000+ installs on Google Play. Tumblr: Social Media & Art reports 100,000,000+ installs on Google Play.
Are Facebook and Tumblr: Social Media & Art in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and Tumblr: Social Media & Art offer? v
Facebook: IAP range $0.05 - $10,000.00 per item. Tumblr: Social Media & Art: IAP range $0.99 - $149.99 per item. Facebook runs a "Free + IAP (tiers not exposed by store)" monetization model; Tumblr: Social Media & Art runs "Subscription (~$12.19/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Tumblr: Social Media & Art? v
Facebook edges ahead with ★ 4.6 vs ★ 3.8 (gap of 0.8 stars). Rating volume: Facebook 4.3M ratings, Tumblr: Social Media & Art 332K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Tumblr: Social Media & Art revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $44.59M for Facebook and $1.99M for Tumblr: Social Media & Art are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Tumblr: Social Media & Art to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.