Facebook vs Letterboxd
Meta Platforms, Inc.
App Store
$2.63M/mo
~$31.61M/yr · 1.5B installs
VS
Letterboxd
Letterboxd
App Store
$223.3K/mo
~$2.68M/yr · 9.7M installs
Revenue winner
Facebook wins
+1080% vs other
Installs winner
Facebook wins
+15221% vs other
MAU winner
Facebook wins
+649% vs other
Rating winner
Letterboxd wins
+7% vs other
Why Facebook is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Facebook earns roughly 12× more per month than Letterboxd - $2.63M vs $223.3K.
- Premium pricing. Facebook charges $2.49/mo vs Letterboxd's $1.58/mo - higher ARPU per converted user.
- Bigger install base. Facebook has ~1.5B lifetime installs vs Letterboxd's ~9.7M - 153.2× the funnel top.
- More monetization surfaces. Facebook runs 9 IAP tiers vs 3 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Facebook report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook
vs
Letterboxd
Monthly revenue (est.)?
$2.63M
◀
$223.3K
Annual revenue (est.)
$31.61M
◀
$2.68M
Lifetime installs (est.)
1.5B
◀
9.7M
Monthly active users (est.)?
32.7M
◀
4.4M
App Store rating
4.52★
▶
4.82★
Total ratings
27.0M
◀
88K
US grossing rank
-
=
-
Cheapest monthly sub
$2.49
◀
$1.58
IAP tiers detected
9 tiers
◀
3 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Feb 5, 2019
- Last updated
- Jun 25, 2026
- File size
- 461.2 MB
- Content rating
- 12+
- Version
- 567.0.0
- Languages
- Arabic, Croatian, Czech, Danish, Dutch, English +26 more
- Category
- Social Networking
- Price
- Free
- Released
- Mar 15, 2016
- Last updated
- Jun 23, 2026
- File size
- 134.6 MB
- Content rating
- 17+
- Version
- 4.12.3
- Languages
- English
Facebook trajectory
Letterboxd trajectory
FAQ
Which makes more money, Facebook or Letterboxd? v
Facebook earns about $2.63M per month, while Letterboxd earns about $223.3K. That is a 11.8× revenue gap (~$2.41M more per month for Facebook). Annual revenue: Facebook ≈ $31.61M/year, Letterboxd ≈ $2.68M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Letterboxd? v
Facebook leads with about 1.5B estimated downloads vs 9.7M for Letterboxd - a 153.2× gap. Facebook's App Store downloads are estimated from 27.0M ratings × the standard 1:75 ratio. Letterboxd's App Store downloads are estimated from 88K ratings.
Are Facebook and Letterboxd in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and Letterboxd offer? v
Facebook: IAP range 9 tiers detected. Letterboxd: IAP range 3 tiers detected. Facebook runs a "Subscription (~$2.49/mo)" monetization model; Letterboxd runs "Subscription (~$1.58/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Letterboxd? v
Letterboxd edges ahead with ★ 4.8 vs ★ 4.5 (gap of 0.3 stars). Rating volume: Facebook 27.0M ratings, Letterboxd 88K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Letterboxd revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.63M for Facebook and $223.3K for Letterboxd are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Letterboxd to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.