Facebook vs pixiv
Meta Platforms, Inc.
App Store
$2.64M/mo
~$31.63M/yr · 1.5B installs
VS
pixiv
pixiv Inc.
App Store
$37.4K/mo
~$449.1K/yr · 528K installs
Revenue winner
Facebook wins
+6943% vs other
Installs winner
Facebook wins
+281493% vs other
MAU winner
Facebook wins
+13980% vs other
Rating winner
Facebook wins
+1% vs other
Why Facebook is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Facebook earns roughly 70× more per month than pixiv - $2.64M vs $37.4K.
- Aggressive pricing. Facebook undercuts at $2.49/mo vs $4.99/mo - converts a higher % of free users.
- Bigger install base. Facebook has ~1.5B lifetime installs vs pixiv's ~528K - 2815.9× the funnel top.
- More monetization surfaces. Facebook runs 9 IAP tiers vs 2 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Facebook report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook
vs
pixiv
Monthly revenue (est.)?
$2.64M
◀
$37.4K
Annual revenue (est.)
$31.63M
◀
$449.1K
Lifetime installs (est.)
1.5B
◀
528K
Monthly active users (est.)?
32.7M
◀
232K
App Store rating
4.52★
◀
4.49★
Total ratings
27.0M
◀
7K
US grossing rank
-
=
-
Cheapest monthly sub
$2.49
▶
$4.99
IAP tiers detected
9 tiers
◀
2 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Feb 5, 2019
- Last updated
- Jun 25, 2026
- File size
- 461.2 MB
- Content rating
- 12+
- Version
- 567.0.0
- Languages
- Arabic, Croatian, Czech, Danish, Dutch, English +26 more
- Category
- Social Networking
- Price
- Free
- Released
- Dec 9, 2009
- Last updated
- Jun 24, 2026
- File size
- 92.0 MB
- Content rating
- 17+
- Version
- 8.7.1
- Languages
- English, Japanese, Korean, Malay, Chinese, Thai +1 more
Facebook trajectory
pixiv trajectory
FAQ
Which makes more money, Facebook or pixiv? v
Facebook earns about $2.64M per month, while pixiv earns about $37.4K. That is a 70.4× revenue gap (~$2.60M more per month for Facebook). Annual revenue: Facebook ≈ $31.63M/year, pixiv ≈ $449.1K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or pixiv? v
Facebook leads with about 1.5B estimated downloads vs 528K for pixiv - a 2815.9× gap. Facebook's App Store downloads are estimated from 27.0M ratings × the standard 1:75 ratio. pixiv's App Store downloads are estimated from 7K ratings.
Are Facebook and pixiv in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and pixiv offer? v
Facebook: IAP range 9 tiers detected. pixiv: IAP range 2 tiers detected. Facebook runs a "Subscription (~$2.49/mo)" monetization model; pixiv runs "Subscription (~$4.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or pixiv? v
Facebook edges ahead with ★ 4.5 vs ★ 4.5 (gap of 0.0 stars). Rating volume: Facebook 27.0M ratings, pixiv 7K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs pixiv revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.64M for Facebook and $37.4K for pixiv are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or pixiv to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.