GOV.UK One Login vs Mullvad VPN
GOV.UK One Login
Government Digital Service
App Store
$0/mo
~$0/yr · 166K installs
VS
Mullvad VPN
Mullvad VPN AB
App Store
$1.5K/mo
~$18.4K/yr · 107K installs
Revenue winner
Mullvad VPN wins
+152900% vs other
Installs winner
GOV.UK One Login wins
+56% vs other
MAU winner
GOV.UK One Login wins
+60% vs other
Rating winner
GOV.UK One Login wins
+6% vs other
Why Mullvad VPN is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Mullvad VPN earns roughly 1529× more per month than GOV.UK One Login - $1.5K vs $0.
- More monetization surfaces. Mullvad VPN runs 4 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Mullvad VPN report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
GOV.UK One Login
vs
Mullvad VPN
Monthly revenue (est.)?
$0
▶
$1.5K
Annual revenue (est.)
$0
▶
$18.4K
Lifetime installs (est.)
166K
◀
107K
Monthly active users (est.)?
19K
◀
12K
App Store rating
4.41★
◀
4.14★
Total ratings
2K
◀
1K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
▶
4 tiers
- Category
- Utilities
- Price
- Free
- Released
- Jun 9, 2025
- Last updated
- Apr 29, 2026
- File size
- 44.5 MB
- Content rating
- 4+
- Version
- 1.21.0
- Languages
- English, CY
- Category
- Utilities
- Price
- Free
- Released
- Apr 8, 2020
- Last updated
- Apr 21, 2026
- File size
- 46.3 MB
- Content rating
- 4+
- Version
- 2026.2
- Languages
- MY, Danish, Dutch, Finnish, French, German +14 more
GOV.UK One Login trajectory
Mullvad VPN trajectory
FAQ
Which makes more money, GOV.UK One Login or Mullvad VPN? v
Mullvad VPN earns about $1.5K per month, while GOV.UK One Login earns about $0. That is a ∞× revenue gap (~$1.5K more per month for Mullvad VPN). Annual revenue: GOV.UK One Login ≈ $0/year, Mullvad VPN ≈ $18.4K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, GOV.UK One Login or Mullvad VPN? v
GOV.UK One Login leads with about 166K estimated downloads vs 107K for Mullvad VPN - a 1.6× gap. GOV.UK One Login's App Store downloads are estimated from 2K ratings × the standard 1:75 ratio. Mullvad VPN's App Store downloads are estimated from 1K ratings.
Are GOV.UK One Login and Mullvad VPN in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do GOV.UK One Login and Mullvad VPN offer? v
GOV.UK One Login: no IAP detected on the public listing. Mullvad VPN: IAP range 4 tiers detected. GOV.UK One Login runs a "No App Store revenue (monetizes off-store)" monetization model; Mullvad VPN runs "Free + one-time IAP (4 tiers)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, GOV.UK One Login or Mullvad VPN? v
GOV.UK One Login edges ahead with ★ 4.4 vs ★ 4.1 (gap of 0.3 stars). Rating volume: GOV.UK One Login 2K ratings, Mullvad VPN 1K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these GOV.UK One Login vs Mullvad VPN revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for GOV.UK One Login and $1.5K for Mullvad VPN are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare GOV.UK One Login or Mullvad VPN to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.