IMVU: Social Chat & Avatar app vs Instagram
IMVU: Social Chat & Avatar app
IMVU, Inc.
Google Play
$1.37M/mo
~$16.42M/yr · 50.5M installs
VS
Instagram
Google Play
$37.97M/mo
~$455.61M/yr · 7.6B installs
Revenue winner
Instagram wins
+2675% vs other
Installs winner
Instagram wins
+14889% vs other
MAU winner
Instagram wins
+2739% vs other
Rating winner
IMVU: Social Chat & Avatar app wins
+12% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 28× more per month than IMVU: Social Chat & Avatar app - $37.97M vs $1.37M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $9.90/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.6B lifetime installs vs IMVU: Social Chat & Avatar app's ~50.5M - 149.9× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
IMVU: Social Chat & Avatar app
vs
Instagram
Monthly revenue (est.)?
$1.37M
▶
$37.97M
Annual revenue (est.)
$16.42M
▶
$455.61M
Lifetime installs (est.)
50.5M
▶
7.6B
Monthly active users (est.)?
6.7M
▶
189.1M
App Store rating
4.47★
◀
4.00★
Total ratings
701K
▶
168.3M
US grossing rank
-
=
-
Cheapest monthly sub
$9.90
◀
$1.38
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Oct 21, 2014
- Last updated
- Jun 22, 2026
- File size
- -
- Content rating
- Teen
- Version
- 14.8.1.140801001
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- Jun 29, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
IMVU: Social Chat & Avatar app trajectory
Instagram trajectory
FAQ
Which makes more money, IMVU: Social Chat & Avatar app or Instagram? v
Instagram earns about $37.97M per month, while IMVU: Social Chat & Avatar app earns about $1.37M. That is a 27.8× revenue gap (~$36.60M more per month for Instagram). Annual revenue: IMVU: Social Chat & Avatar app ≈ $16.42M/year, Instagram ≈ $455.61M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, IMVU: Social Chat & Avatar app or Instagram? v
Instagram leads with about 7.6B estimated downloads vs 50.5M for IMVU: Social Chat & Avatar app - a 149.9× gap. IMVU: Social Chat & Avatar app reports 50,000,000+ installs on Google Play. Instagram reports 5,000,000,000+ installs on Google Play.
Are IMVU: Social Chat & Avatar app and Instagram in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do IMVU: Social Chat & Avatar app and Instagram offer? v
IMVU: Social Chat & Avatar app: IAP range $0.49 - $199.99 per item. Instagram: IAP range $0.19 - $10,000.00 per item. IMVU: Social Chat & Avatar app runs a "Subscription (~$9.90/mo)" monetization model; Instagram runs "Subscription (~$1.38/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, IMVU: Social Chat & Avatar app or Instagram? v
IMVU: Social Chat & Avatar app edges ahead with ★ 4.5 vs ★ 4.0 (gap of 0.5 stars). Rating volume: IMVU: Social Chat & Avatar app 117K ratings, Instagram 4.6M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these IMVU: Social Chat & Avatar app vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.37M for IMVU: Social Chat & Avatar app and $37.97M for Instagram are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare IMVU: Social Chat & Avatar app or Instagram to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.